Out-of-Home Advertising in Wood County, WI

Billboard advertising rentals in Wood County including local market research. Detailed breakdowns of Wood ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Wood County. 

 Frequently Asked Questions 

Billboards in Wood price out anywhere from $399 per 4 weeks for smaller posters to as much as $6,186 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Wood County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Wood County ooh pricing

Take a look at our Wood ooh market research by city below. Dollar for dollar, ooh advertisements in Wood are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Wood

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $3,193

Bulletins in Wood

The largest outdoor media in Wisconsin, Bulletins prices start at $1,397 and go up to $5,488, depending on location.

Wisconsin OOH Average Price: $2,442

Digital Billboards in Wood County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,482 up to $5,058 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $531

Bus Panels in Wood, WI

Bus panels come in 4 standard sizes, the smallest size costs $376 while the largest full side panel displays can cost as much as $633 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $760

Posters Advertising in Wood

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $577 while some locations can cost $916.

What did people do after seeing Wood billboards?

We conducted an outdoor advertising survey throughout the major cities in Wood County, WI. Conducted from Marshfield to Wisconsin Rapids to Nekoosa to Port Edwards to Rudolph, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,062 people in these Wood cities about their own personal experiences with outdoor advertising.

Have you ever... MarshfieldWisconsin RapidsNekoosaPort EdwardsRudolph
Discussed billboard ads you've seen with friends or family 41% 41% 33% 45% 43%
Recommended the advertiser to others 11% 5% 6% 9% 5%
Attended a local event because of a billboard 7% 10% 16% 8% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 16% 30% 18% 18%
Made a purchase at the business advertised 15% 16% 19% 13% 18%
Watched event on television because of a billboard 17% 16% 18% 16% 12%
Tuned in to the radio station featured on a billboard 5% 20% 14% 10% 19%
Visited an advertiser website because of billboards 20% 12% 24% 18% 21%
Googled or otherwise searched online for more details about the message 20% 18% 21% 13% 26%
Googled or otherwise searched online for more details about the advertiser 11% 18% 17% 13% 18%
Accessed a coupon on a billboard from your mobile device 7% 8% 11% 9% 12%

The Wisconsin counties surrounding Wood cover a lot of area as well. If you're exclusively seeking billboards in Wood County, the cities of Wisconsin Rapids, Nekoosa, and Port Edwards will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Wood Billboards

How people FEEL about billboard advertising in Wood County?

The table below represents responses to questions from 959 people about consumer attitudes towards outdoor advertisements in Wood County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards MarshfieldWisconsin RapidsNekoosaPort EdwardsRudolph
Are a COOL way to advertise. 72% 78% 65% 79% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 60% 66% 66% 71%
Are a good way to LEARN about SALES and EVENTS 66% 55% 60% 56% 65%
Often catch my ATTENTION 76% 75% 80% 77% 72%
Advertisements on digital billboards stand out more than advertisements online. 66% 68% 75% 69% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 43% 44% 50% 50% 54%
Make the city look more MODERN. 64% 71% 72% 71%
..Are visually APPEALING 63% 63% 70% 66% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 89% 83% 86% 82%
Are an effective way to alert the community about MISSING CHILDREN. 86% 93% 92% 88% 93%
Provide CURRENT and RELEVANT information. 85% 71% 67% 61% 77%