Out-of-Home Advertising in New Jersey

Billboard advertising rentals in New Jersey including local market research. Detailed breakdowns of New Jersey ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in New Jersey. 

 Frequently Asked Questions 

Billboards in New Jersey price out anywhere from $363 per 4 weeks for smaller posters to as much as $5,628 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Jersey billboards. Fabrication costs ~$850. If you rent a billboard in New Jersey for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about NJ ooh pricing.

Take a look at our New Jersey ooh market research by county below. Dollar for dollar, ooh advertisements in New Jersey are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising NJ

Big and small

New Jersey 4-week Median Advertising Cost of Array Average Price: $2,905

Bulletins in New Jersey

The largest outdoor media in New Jersey, Bulletins billboards prices start at $1,271 and go up to $4,992, depending on location.

New Jersey OOH Average Price: $2,500

Digital Billboards in New Jersey

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,518 up to $5,178 for premium New Jersey outdoor ad space.

Advertising on Buses in New JerseyAverage Price: $522

Bus Panels in New Jersey

Bus panels come in 4 standard sizes, the smallest size costs $370 while the largest full side panel displays can cost as much as $622 every 4 weeks.

New Jersey Advertising ArrayAverage Price: $736

Posters Advertising in New Jersey

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $558 while some locations can cost $887.

What did people do after seeing New Jersey billboards?

We conducted an outdoor advertising survey throughout the major counties in and around New Jersey. From Essex to Passaic County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Hudson County may produce slightly different results from outdoor ads in Ocean or Union County. Take a look at the questions we asked 1,045 people in these counties about their own personal experiences with New Jersey outdoor advertising.

Discussed billboard ads you've seen with friends or family 36% 27% 31% 28% 27%
Recommended the advertiser to others 4% 3% 5% 12% 4%
Attended a local event because of a billboard 11% 9% 5% 9% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 25% 11% 20% 18%
Made a purchase at the business advertised 14% 15% 12% 21% 12%
Watched event on television because of a billboard 11% 17% 16% 18% 18%
Tuned in to the radio station featured on a billboard 5% 20% 18% 20% 9%
Visited an advertiser website because of billboards 23% 10% 11% 18% 12%
Googled or otherwise searched online for more details about the message 23% 10% 25% 15% 19%
Googled or otherwise searched online for more details about the advertiser 18% 16% 13% 11% 11%
Accessed a coupon on a billboard from your mobile device 8% 12% 6% 11% 8%

As you can see, when it comes to billboards, 25% of Essex County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 15% of Hudson County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in New Jersey where billboards will likely be most effective.

Outdoor Advertising in New Jersey

How people FEEL about billboard advertising in New Jersey?

Here are a few other counties in which we conducted our ooh market study; Mercer County, Camden County, Cumberland County, Middlesex County, Bergen County. The table below represents responses to questions from 982 people about consumer attitudes towards outdoor advertisements in New Jersey. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Jersey.

Are a COOL way to advertise. 78% 68% 76% 68% 73%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 69% 62% 60% 68%
Are a good way to LEARN about SALES and EVENTS 56% 56% 57% 52% 57%
Often catch my ATTENTION 72% 82% 71% 85% 83%
Advertisements on digital billboards stand out more than advertisements online. 72% 71% 76% 73% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 50% 52% 39% 46%
Make the city look more MODERN. 65% 62% 69% 63%
..Are visually APPEALING 78% 76% 75% 67% 61%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 82% 77% 78% 79%
Are an effective way to alert the community about MISSING CHILDREN. 91% 86% 89% 93% 92%
Provide CURRENT and RELEVANT information. 68% 67% 64% 84% 72%