Out-of-Home Advertising in Union County, NJ

Billboard advertising rentals in Union County including local market research. Detailed breakdowns of Union ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Union County. 

 Frequently Asked Questions 

Billboards in Union price out anywhere from $346 per 4 weeks for smaller posters to as much as $5,367 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Jersey billboards. Fabrication costs ~$850. If you rent a billboard in Union County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Union County ooh pricing

Take a look at our Union ooh market research by city below. Dollar for dollar, ooh advertisements in Union are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Union

Big and small

New Jersey 4-week Median Advertising Cost of Bulletins Average Price: $2,770

Bulletins in Union

The largest outdoor media in New Jersey, Bulletins prices start at $1,212 and go up to $4,761, depending on location.

New Jersey OOH Average Price: $2,787

Digital Billboards in Union County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,692 up to $5,772 for premium New Jersey outdoor ad space.

Advertising on Buses in New JerseyAverage Price: $591

Bus Panels in Union, NJ

Bus panels come in 4 standard sizes, the smallest size costs $419 while the largest full side panel displays can cost as much as $704 every 4 weeks.

New Jersey Advertising PostersAverage Price: $753

Posters Advertising in Union

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $571 while some locations can cost $908.

What did people do after seeing Union billboards?

We conducted an outdoor advertising survey throughout the major cities in Union County, NJ. Conducted from Elizabeth to Union to Plainfield to Linden to Westfield, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,182 people in these Union cities about their own personal experiences with outdoor advertising.

Have you ever... ElizabethUnionPlainfieldLindenWestfield
Discussed billboard ads you've seen with friends or family 28% 44% 42% 41% 29%
Recommended the advertiser to others 12% 8% 12% 10% 4%
Attended a local event because of a billboard 9% 11% 11% 10% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 29% 12% 13% 24%
Made a purchase at the business advertised 21% 19% 17% 18% 12%
Watched event on television because of a billboard 18% 12% 16% 15% 10%
Tuned in to the radio station featured on a billboard 20% 5% 15% 10% 7%
Visited an advertiser website because of billboards 18% 19% 17% 25% 17%
Googled or otherwise searched online for more details about the message 15% 27% 11% 21% 16%
Googled or otherwise searched online for more details about the advertiser 11% 12% 13% 15% 13%
Accessed a coupon on a billboard from your mobile device 11% 9% 9% 11% 7%

The New Jersey counties surrounding Union cover a lot of area as well. If you're exclusively seeking billboards in Union County, the cities of Union, Plainfield, and Linden will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Union Billboards

How people FEEL about billboard advertising in Union County?

The table below represents responses to questions from 1,095 people about consumer attitudes towards outdoor advertisements in Union County, NJ. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Jersey.

I feel that billboards ElizabethUnionPlainfieldLindenWestfield
Are a COOL way to advertise. 67% 73% 68% 73% 65%
Are a good way to LEARN about NEW BUSINESSES in the area 74% 74% 71% 68% 56%
Are a good way to LEARN about SALES and EVENTS 67% 58% 53% 69% 54%
Often catch my ATTENTION 69% 71% 71% 68% 74%
Advertisements on digital billboards stand out more than advertisements online. 68% 75% 66% 69% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 53% 53% 52% 47% 38%
Make the city look more MODERN. 70% 68% 65% 71%
..Are visually APPEALING 63% 66% 69% 75% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 78% 84% 84% 82%
Are an effective way to alert the community about MISSING CHILDREN. 84% 93% 86% 90% 84%
Provide CURRENT and RELEVANT information. 80% 76% 61% 80% 71%