Out-of-Home Advertising in Missouri

Billboard advertising rentals in Missouri including local market research. Detailed breakdowns of Missouri ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Missouri. 

 Frequently Asked Questions 

Billboards in Missouri price out anywhere from $381 per 4 weeks for smaller posters to as much as $5,911 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Missouri billboards. Fabrication costs ~$850. If you rent a billboard in Missouri for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about MO ooh pricing.

Take a look at our Missouri ooh market research by county below. Dollar for dollar, ooh advertisements in Missouri are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising MO

Big and small

Missouri 4-week Median Advertising Cost of Array Average Price: $3,051

Bulletins in Missouri

The largest outdoor media in Missouri, Bulletins billboards prices start at $1,335 and go up to $5,243, depending on location.

Missouri OOH Average Price: $2,298

Digital Billboards in Missouri

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,395 up to $4,760 for premium Missouri outdoor ad space.

Advertising on Buses in MissouriAverage Price: $513

Bus Panels in Missouri

Bus panels come in 4 standard sizes, the smallest size costs $364 while the largest full side panel displays can cost as much as $612 every 4 weeks.

Missouri Advertising ArrayAverage Price: $835

Posters Advertising in Missouri

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $633 while some locations can cost $1,006.

What did people do after seeing Missouri billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Missouri. From Jackson to Boone County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Greene County may produce slightly different results from outdoor ads in Saint Louis or Saint Charles County. Take a look at the questions we asked 1,027 people in these counties about their own personal experiences with Missouri outdoor advertising.

Discussed billboard ads you've seen with friends or family 33% 35% 36% 28% 29%
Recommended the advertiser to others 3% 4% 10% 5% 9%
Attended a local event because of a billboard 10% 11% 15% 16% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 26% 12% 24% 26%
Made a purchase at the business advertised 21% 11% 12% 12% 12%
Watched event on television because of a billboard 11% 12% 10% 14% 18%
Tuned in to the radio station featured on a billboard 16% 14% 10% 20% 7%
Visited an advertiser website because of billboards 20% 22% 22% 17% 13%
Googled or otherwise searched online for more details about the message 27% 18% 15% 10% 11%
Googled or otherwise searched online for more details about the advertiser 13% 19% 13% 15% 15%
Accessed a coupon on a billboard from your mobile device 11% 5% 7% 11% 12%

As you can see, when it comes to billboards, 22% of Jackson County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 11% of Greene County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Missouri where billboards will likely be most effective.

Outdoor Advertising in Missouri

How people FEEL about billboard advertising in Missouri?

Here are a few other counties in which we conducted our ooh market study; Jasper County, Cole County, Cape Girardeau County, Clay County, Cass County. The table below represents responses to questions from 903 people about consumer attitudes towards outdoor advertisements in Missouri. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Missouri.

Are a COOL way to advertise. 69% 77% 66% 67% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 55% 58% 57% 56% 57%
Are a good way to LEARN about SALES and EVENTS 63% 55% 55% 63% 69%
Often catch my ATTENTION 83% 81% 72% 70% 68%
Advertisements on digital billboards stand out more than advertisements online. 72% 76% 70% 65% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 52% 48% 41% 43%
Make the city look more MODERN. 72% 63% 62% 63%
..Are visually APPEALING 78% 68% 76% 73% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 84% 83% 81% 88%
Are an effective way to alert the community about MISSING CHILDREN. 86% 88% 87% 87% 90%
Provide CURRENT and RELEVANT information. 71% 67% 79% 61% 70%