Out-of-Home Advertising in Minnesota

Billboard advertising rentals in Minnesota including local market research. Detailed breakdowns of Minnesota ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Minnesota. 

 Frequently Asked Questions 

Billboards in Minnesota price out anywhere from $383 per 4 weeks for smaller posters to as much as $5,941 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Minnesota billboards. Fabrication costs ~$850. If you rent a billboard in Minnesota for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about MN ooh pricing.

Take a look at our Minnesota ooh market research by county below. Dollar for dollar, ooh advertisements in Minnesota are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising MN

Big and small

Minnesota 4-week Median Advertising Cost of Array Average Price: $3,066

Bulletins in Minnesota

The largest outdoor media in Minnesota, Bulletins billboards prices start at $1,342 and go up to $5,270, depending on location.

Minnesota OOH Average Price: $2,556

Digital Billboards in Minnesota

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,552 up to $5,295 for premium Minnesota outdoor ad space.

Advertising on Buses in MinnesotaAverage Price: $485

Bus Panels in Minnesota

Bus panels come in 4 standard sizes, the smallest size costs $343 while the largest full side panel displays can cost as much as $577 every 4 weeks.

Minnesota Advertising ArrayAverage Price: $824

Posters Advertising in Minnesota

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $625 while some locations can cost $993.

What did people do after seeing Minnesota billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Minnesota. From Hennepin to Saint Louis County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Olmsted County may produce slightly different results from outdoor ads in Blue Earth or Dakota County. Take a look at the questions we asked 969 people in these counties about their own personal experiences with Minnesota outdoor advertising.

Discussed billboard ads you've seen with friends or family 36% 29% 40% 28% 29%
Recommended the advertiser to others 6% 7% 7% 3% 5%
Attended a local event because of a billboard 10% 13% 14% 6% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 10% 25% 16% 21%
Made a purchase at the business advertised 20% 17% 13% 15% 16%
Watched event on television because of a billboard 14% 15% 10% 11% 15%
Tuned in to the radio station featured on a billboard 16% 11% 10% 8% 7%
Visited an advertiser website because of billboards 22% 23% 22% 17% 18%
Googled or otherwise searched online for more details about the message 19% 14% 26% 18% 25%
Googled or otherwise searched online for more details about the advertiser 14% 19% 15% 13% 18%
Accessed a coupon on a billboard from your mobile device 6% 12% 7% 6% 7%

As you can see, when it comes to billboards, 16% of Hennepin County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 17% of Olmsted County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Minnesota where billboards will likely be most effective.

Outdoor Advertising in Minnesota

How people FEEL about billboard advertising in Minnesota?

Here are a few other counties in which we conducted our ooh market study; Clay County, Scott County, Washington County, Anoka County, Winona County. The table below represents responses to questions from 1,004 people about consumer attitudes towards outdoor advertisements in Minnesota. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Minnesota.

Are a COOL way to advertise. 69% 73% 73% 67% 65%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 56% 64% 60% 68%
Are a good way to LEARN about SALES and EVENTS 67% 52% 57% 56% 52%
Often catch my ATTENTION 76% 71% 72% 75% 71%
Advertisements on digital billboards stand out more than advertisements online. 74% 65% 69% 67% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 50% 46% 40% 45% 42%
Make the city look more MODERN. 74% 72% 70% 65%
..Are visually APPEALING 73% 73% 65% 66% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 90% 86% 89% 90%
Are an effective way to alert the community about MISSING CHILDREN. 87% 92% 90% 88% 88%
Provide CURRENT and RELEVANT information. 73% 69% 65% 65% 62%