Out-of-Home Advertising in Montana

Billboard advertising rentals in Montana including local market research. Detailed breakdowns of Montana ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Montana. 

 Frequently Asked Questions 

Billboards in Montana price out anywhere from $323 per 4 weeks for smaller posters to as much as $4,999 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Montana billboards. Fabrication costs ~$850. If you rent a billboard in Montana for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about MT ooh pricing.

Take a look at our Montana ooh market research by county below. Dollar for dollar, ooh advertisements in Montana are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising MT

Big and small

Montana 4-week Median Advertising Cost of Array Average Price: $2,580

Bulletins in Montana

The largest outdoor media in Montana, Bulletins billboards prices start at $1,129 and go up to $4,435, depending on location.

Montana OOH Average Price: $2,712

Digital Billboards in Montana

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,647 up to $5,618 for premium Montana outdoor ad space.

Advertising on Buses in MontanaAverage Price: $555

Bus Panels in Montana

Bus panels come in 4 standard sizes, the smallest size costs $393 while the largest full side panel displays can cost as much as $662 every 4 weeks.

Montana Advertising ArrayAverage Price: $801

Posters Advertising in Montana

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $608 while some locations can cost $966.

What did people do after seeing Montana billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Montana. From Yellowstone to Cascade County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Missoula County may produce slightly different results from outdoor ads in Lewis And Clark or Gallatin County. Take a look at the questions we asked 1,111 people in these counties about their own personal experiences with Montana outdoor advertising.

Discussed billboard ads you've seen with friends or family 37% 32% 29% 45% 41%
Recommended the advertiser to others 6% 12% 6% 5% 11%
Attended a local event because of a billboard 15% 9% 12% 12% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 16% 27% 16% 24%
Made a purchase at the business advertised 10% 17% 14% 19% 11%
Watched event on television because of a billboard 14% 15% 10% 16% 16%
Tuned in to the radio station featured on a billboard 12% 12% 17% 13% 8%
Visited an advertiser website because of billboards 12% 23% 17% 14% 19%
Googled or otherwise searched online for more details about the message 19% 19% 19% 14% 21%
Googled or otherwise searched online for more details about the advertiser 12% 19% 19% 16% 14%
Accessed a coupon on a billboard from your mobile device 10% 6% 9% 12% 7%

As you can see, when it comes to billboards, 16% of Yellowstone County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 17% of Missoula County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Montana where billboards will likely be most effective.

Outdoor Advertising in Montana

How people FEEL about billboard advertising in Montana?

Here are a few other counties in which we conducted our ooh market study; Flathead County, Hill County, Custer County, Park County, Richland County. The table below represents responses to questions from 1,065 people about consumer attitudes towards outdoor advertisements in Montana. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Montana.

Are a COOL way to advertise. 76% 78% 76% 70% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 69% 67% 58% 69% 75%
Are a good way to LEARN about SALES and EVENTS 64% 59% 64% 55% 66%
Often catch my ATTENTION 74% 77% 69% 80% 71%
Advertisements on digital billboards stand out more than advertisements online. 76% 65% 75% 70% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 38% 44% 39% 47%
Make the city look more MODERN. 74% 68% 73% 68%
..Are visually APPEALING 74% 78% 62% 75% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 85% 81% 82% 89%
Are an effective way to alert the community about MISSING CHILDREN. 91% 93% 86% 86% 90%
Provide CURRENT and RELEVANT information. 74% 83% 63% 64% 69%