Out-of-Home Advertising in Richland County, MT

Billboard advertising rentals in Richland County including local market research. Detailed breakdowns of Richland ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Richland County. 

 Frequently Asked Questions 

Billboards in Richland price out anywhere from $393 per 4 weeks for smaller posters to as much as $6,086 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Montana billboards. Fabrication costs ~$850. If you rent a billboard in Richland County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Richland County ooh pricing

Take a look at our Richland ooh market research by city below. Dollar for dollar, ooh advertisements in Richland are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Richland

Big and small

Montana 4-week Median Advertising Cost of Bulletins Average Price: $3,141

Bulletins in Richland

The largest outdoor media in Montana, Bulletins prices start at $1,374 and go up to $5,399, depending on location.

Montana OOH Average Price: $2,547

Digital Billboards in Richland County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,546 up to $5,275 for premium Montana outdoor ad space.

Advertising on Buses in MontanaAverage Price: $587

Bus Panels in Richland, MT

Bus panels come in 4 standard sizes, the smallest size costs $416 while the largest full side panel displays can cost as much as $700 every 4 weeks.

Montana Advertising PostersAverage Price: $741

Posters Advertising in Richland

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $562 while some locations can cost $893.

What did people do after seeing Richland billboards?

We conducted an outdoor advertising survey throughout the major cities in Richland County, MT. Conducted from Sidney to Fairview to Lambert to Savage to Crane, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,175 people in these Richland cities about their own personal experiences with outdoor advertising.

Have you ever... SidneyFairviewLambertSavageCrane
Discussed billboard ads you've seen with friends or family 29% 29% 33% 38% 42%
Recommended the advertiser to others 10% 10% 10% 4% 9%
Attended a local event because of a billboard 11% 7% 11% 5% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 13% 21% 11% 19% 12%
Made a purchase at the business advertised 16% 17% 20% 14% 16%
Watched event on television because of a billboard 11% 16% 11% 13% 15%
Tuned in to the radio station featured on a billboard 14% 19% 6% 11% 13%
Visited an advertiser website because of billboards 13% 23% 25% 18% 19%
Googled or otherwise searched online for more details about the message 26% 24% 20% 23% 18%
Googled or otherwise searched online for more details about the advertiser 13% 14% 11% 18% 16%
Accessed a coupon on a billboard from your mobile device 9% 12% 7% 8% 5%

The Montana counties surrounding Richland cover a lot of area as well. If you're exclusively seeking billboards in Richland County, the cities of Fairview, Lambert, and Savage will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Richland Billboards

How people FEEL about billboard advertising in Richland County?

The table below represents responses to questions from 1,000 people about consumer attitudes towards outdoor advertisements in Richland County, MT. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Montana.

I feel that billboards SidneyFairviewLambertSavageCrane
Are a COOL way to advertise. 67% 70% 77% 71% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 66% 68% 75% 60%
Are a good way to LEARN about SALES and EVENTS 66% 57% 67% 62% 56%
Often catch my ATTENTION 71% 71% 84% 82% 84%
Advertisements on digital billboards stand out more than advertisements online. 66% 75% 75% 70% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 45% 46% 41% 51%
Make the city look more MODERN. 68% 69% 65% 72%
..Are visually APPEALING 68% 70% 64% 62% 74%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 79% 79% 84% 80%
Are an effective way to alert the community about MISSING CHILDREN. 90% 86% 91% 87% 91%
Provide CURRENT and RELEVANT information. 69% 68% 79% 72% 60%