Out-of-Home Advertising in Idaho

Billboard advertising rentals in Idaho including local market research. Detailed breakdowns of Idaho ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Idaho. 

 Frequently Asked Questions 

Billboards in Idaho price out anywhere from $385 per 4 weeks for smaller posters to as much as $5,968 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Idaho billboards. Fabrication costs ~$850. If you rent a billboard in Idaho for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about ID ooh pricing.

Take a look at our Idaho ooh market research by county below. Dollar for dollar, ooh advertisements in Idaho are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising ID

Big and small

Idaho 4-week Median Advertising Cost of Array Average Price: $3,080

Bulletins in Idaho

The largest outdoor media in Idaho, Bulletins billboards prices start at $1,348 and go up to $5,294, depending on location.

Idaho OOH Average Price: $2,369

Digital Billboards in Idaho

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,438 up to $4,906 for premium Idaho outdoor ad space.

Advertising on Buses in IdahoAverage Price: $586

Bus Panels in Idaho

Bus panels come in 4 standard sizes, the smallest size costs $415 while the largest full side panel displays can cost as much as $698 every 4 weeks.

Idaho Advertising ArrayAverage Price: $838

Posters Advertising in Idaho

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $636 while some locations can cost $1,010.

What did people do after seeing Idaho billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Idaho. From Ada to Bonneville County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Canyon County may produce slightly different results from outdoor ads in Twin Falls or Bannock County. Take a look at the questions we asked 1,171 people in these counties about their own personal experiences with Idaho outdoor advertising.

Discussed billboard ads you've seen with friends or family 33% 37% 35% 45% 34%
Recommended the advertiser to others 12% 12% 11% 10% 5%
Attended a local event because of a billboard 16% 13% 8% 8% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 23% 16% 25% 30% 17%
Made a purchase at the business advertised 20% 21% 17% 13% 18%
Watched event on television because of a billboard 15% 15% 10% 12% 18%
Tuned in to the radio station featured on a billboard 9% 6% 6% 18% 11%
Visited an advertiser website because of billboards 11% 10% 19% 15% 20%
Googled or otherwise searched online for more details about the message 17% 25% 21% 13% 13%
Googled or otherwise searched online for more details about the advertiser 13% 17% 15% 13% 14%
Accessed a coupon on a billboard from your mobile device 7% 6% 11% 10% 9%

As you can see, when it comes to billboards, 23% of Ada County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 21% of Canyon County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Idaho where billboards will likely be most effective.

Outdoor Advertising in Idaho

How people FEEL about billboard advertising in Idaho?

Here are a few other counties in which we conducted our ooh market study; Nez Perce County, Kootenai County, Madison County, Latah County, Elmore County. The table below represents responses to questions from 931 people about consumer attitudes towards outdoor advertisements in Idaho. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Idaho.

Are a COOL way to advertise. 77% 70% 74% 65% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 55% 70% 65% 62%
Are a good way to LEARN about SALES and EVENTS 59% 54% 68% 67% 66%
Often catch my ATTENTION 70% 68% 78% 80% 79%
Advertisements on digital billboards stand out more than advertisements online. 66% 70% 71% 74% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 54% 54% 48% 49% 41%
Make the city look more MODERN. 73% 68% 68% 74%
..Are visually APPEALING 61% 68% 76% 65% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 90% 78% 78% 82% 88%
Are an effective way to alert the community about MISSING CHILDREN. 93% 85% 89% 92% 89%
Provide CURRENT and RELEVANT information. 81% 82% 81% 75% 65%