Out-of-Home Advertising in Washington County, ID

Billboard advertising rentals in Washington County including local market research. Detailed breakdowns of Washington ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Washington County. 

 Frequently Asked Questions 

Billboards in Washington price out anywhere from $345 per 4 weeks for smaller posters to as much as $5,353 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Idaho billboards. Fabrication costs ~$850. If you rent a billboard in Washington County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Washington County ooh pricing

Take a look at our Washington ooh market research by city below. Dollar for dollar, ooh advertisements in Washington are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Washington

Big and small

Idaho 4-week Median Advertising Cost of Bulletins Average Price: $2,763

Bulletins in Washington

The largest outdoor media in Idaho, Bulletins prices start at $1,209 and go up to $4,748, depending on location.

Idaho OOH Average Price: $2,695

Digital Billboards in Washington County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,636 up to $5,583 for premium Idaho outdoor ad space.

Advertising on Buses in IdahoAverage Price: $508

Bus Panels in Washington, ID

Bus panels come in 4 standard sizes, the smallest size costs $360 while the largest full side panel displays can cost as much as $605 every 4 weeks.

Idaho Advertising PostersAverage Price: $689

Posters Advertising in Washington

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $523 while some locations can cost $831.

What did people do after seeing Washington billboards?

We conducted an outdoor advertising survey throughout the major cities in Washington County, ID. Conducted from Boise City to Boise to Nampa to Meridian to Idaho Falls, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,015 people in these Washington cities about their own personal experiences with outdoor advertising.

Have you ever... Boise CityBoiseNampaMeridianIdaho Falls
Discussed billboard ads you've seen with friends or family 30% 33% 37% 34% 35%
Recommended the advertiser to others 9% 12% 12% 9% 11%
Attended a local event because of a billboard 11% 16% 13% 8% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 19% 23% 16% 22% 25%
Made a purchase at the business advertised 19% 20% 21% 10% 17%
Watched event on television because of a billboard 16% 15% 15% 14% 10%
Tuned in to the radio station featured on a billboard 18% 9% 6% 12% 6%
Visited an advertiser website because of billboards 23% 11% 10% 16% 19%
Googled or otherwise searched online for more details about the message 13% 17% 25% 14% 21%
Googled or otherwise searched online for more details about the advertiser 15% 13% 17% 15% 15%
Accessed a coupon on a billboard from your mobile device 12% 7% 6% 8% 11%

The Idaho counties surrounding Washington cover a lot of area as well. If you're exclusively seeking billboards in Washington County, the cities of Boise, Nampa, and Meridian will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Washington Billboards

How people FEEL about billboard advertising in Washington County?

The table below represents responses to questions from 1,059 people about consumer attitudes towards outdoor advertisements in Washington County, ID. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Idaho.

I feel that billboards Boise CityBoiseNampaMeridianIdaho Falls
Are a COOL way to advertise. 76% 76% 69% 72% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 67% 55% 56% 55% 69%
Are a good way to LEARN about SALES and EVENTS 64% 59% 56% 56% 61%
Often catch my ATTENTION 85% 75% 70% 71% 80%
Advertisements on digital billboards stand out more than advertisements online. 71% 70% 76% 69% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 40% 37% 45% 40% 44%
Make the city look more MODERN. 68% 70% 72% 73%
..Are visually APPEALING 74% 74% 76% 75% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 78% 84% 84% 85%
Are an effective way to alert the community about MISSING CHILDREN. 93% 88% 85% 87% 91%
Provide CURRENT and RELEVANT information. 72% 60% 67% 68% 71%