Out-of-Home Advertising in New York

Billboard advertising rentals in New York including local market research. Detailed breakdowns of New York ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in New York. 

 Frequently Asked Questions 

Billboards in New York price out anywhere from $386 per 4 weeks for smaller posters to as much as $5,981 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in New York for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about NY ooh pricing.

Take a look at our New York ooh market research by county below. Dollar for dollar, ooh advertisements in New York are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising NY

Big and small

New York 4-week Median Advertising Cost of Array Average Price: $3,087

Bulletins in New York

The largest outdoor media in New York, Bulletins billboards prices start at $1,351 and go up to $5,306, depending on location.

New York OOH Average Price: $2,406

Digital Billboards in New York

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,461 up to $4,984 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $596

Bus Panels in New York

Bus panels come in 4 standard sizes, the smallest size costs $422 while the largest full side panel displays can cost as much as $710 every 4 weeks.

New York Advertising ArrayAverage Price: $687

Posters Advertising in New York

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $521 while some locations can cost $828.

What did people do after seeing New York billboards?

We conducted an outdoor advertising survey throughout the major counties in and around New York. From New York to Kings County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Richmond County may produce slightly different results from outdoor ads in Erie or Nassau County. Take a look at the questions we asked 1,191 people in these counties about their own personal experiences with New York outdoor advertising.

Discussed billboard ads you've seen with friends or family 34% 36% 37% 36% 36%
Recommended the advertiser to others 11% 3% 9% 5% 9%
Attended a local event because of a billboard 7% 6% 11% 10% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 22% 21% 14% 14%
Made a purchase at the business advertised 16% 19% 19% 14% 20%
Watched event on television because of a billboard 14% 17% 14% 12% 10%
Tuned in to the radio station featured on a billboard 12% 18% 20% 17% 17%
Visited an advertiser website because of billboards 12% 12% 10% 12% 12%
Googled or otherwise searched online for more details about the message 11% 19% 26% 19% 27%
Googled or otherwise searched online for more details about the advertiser 11% 13% 14% 12% 12%
Accessed a coupon on a billboard from your mobile device 12% 7% 9% 12% 7%

As you can see, when it comes to billboards, 28% of New York County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 19% of Richmond County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in New York where billboards will likely be most effective.

Outdoor Advertising in New York

How people FEEL about billboard advertising in New York?

Here are a few other counties in which we conducted our ooh market study; Suffolk County, Monroe County, Bronx County, Queens County, Westchester County. The table below represents responses to questions from 945 people about consumer attitudes towards outdoor advertisements in New York. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

Are a COOL way to advertise. 70% 78% 73% 78% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 61% 68% 70% 55%
Are a good way to LEARN about SALES and EVENTS 60% 69% 58% 60% 67%
Often catch my ATTENTION 68% 69% 71% 80% 69%
Advertisements on digital billboards stand out more than advertisements online. 66% 74% 66% 75% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 36% 44% 37% 38% 51%
Make the city look more MODERN. 64% 67% 66% 67%
..Are visually APPEALING 64% 67% 68% 66% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 86% 78% 84% 90%
Are an effective way to alert the community about MISSING CHILDREN. 88% 91% 86% 87% 92%
Provide CURRENT and RELEVANT information. 72% 60% 72% 65% 63%