Out-of-Home Advertising in Rensselaer County, NY

Billboard advertising rentals in Rensselaer County including local market research. Detailed breakdowns of Rensselaer ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Rensselaer County. 

 Frequently Asked Questions 

Billboards in Rensselaer price out anywhere from $398 per 4 weeks for smaller posters to as much as $6,161 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Rensselaer County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Rensselaer County ooh pricing

Take a look at our Rensselaer ooh market research by city below. Dollar for dollar, ooh advertisements in Rensselaer are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Rensselaer

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $3,180

Bulletins in Rensselaer

The largest outdoor media in New York, Bulletins prices start at $1,391 and go up to $5,466, depending on location.

New York OOH Average Price: $2,789

Digital Billboards in Rensselaer County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,693 up to $5,777 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $554

Bus Panels in Rensselaer, NY

Bus panels come in 4 standard sizes, the smallest size costs $393 while the largest full side panel displays can cost as much as $660 every 4 weeks.

New York Advertising PostersAverage Price: $787

Posters Advertising in Rensselaer

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $597 while some locations can cost $949.

What did people do after seeing Rensselaer billboards?

We conducted an outdoor advertising survey throughout the major cities in Rensselaer County, NY. Conducted from Troy to East Greenbush to Rensselaer to Sand Lake to Schaghticoke, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,109 people in these Rensselaer cities about their own personal experiences with outdoor advertising.

Have you ever... TroyEast GreenbushRensselaerSand LakeSchaghticoke
Discussed billboard ads you've seen with friends or family 37% 33% 34% 41% 44%
Recommended the advertiser to others 8% 3% 12% 5% 7%
Attended a local event because of a billboard 15% 16% 10% 7% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 21% 17% 26% 16%
Made a purchase at the business advertised 19% 12% 13% 11% 18%
Watched event on television because of a billboard 10% 10% 17% 10% 13%
Tuned in to the radio station featured on a billboard 10% 14% 19% 14% 17%
Visited an advertiser website because of billboards 25% 22% 15% 13% 16%
Googled or otherwise searched online for more details about the message 17% 11% 16% 18% 14%
Googled or otherwise searched online for more details about the advertiser 14% 17% 17% 19% 11%
Accessed a coupon on a billboard from your mobile device 7% 6% 12% 6% 9%

The New York counties surrounding Rensselaer cover a lot of area as well. If you're exclusively seeking billboards in Rensselaer County, the cities of East Greenbush, Rensselaer, and Sand Lake will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Rensselaer Billboards

How people FEEL about billboard advertising in Rensselaer County?

The table below represents responses to questions from 1,096 people about consumer attitudes towards outdoor advertisements in Rensselaer County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards TroyEast GreenbushRensselaerSand LakeSchaghticoke
Are a COOL way to advertise. 66% 77% 65% 69% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 62% 55% 70% 72% 55%
Are a good way to LEARN about SALES and EVENTS 53% 61% 67% 56% 63%
Often catch my ATTENTION 69% 79% 78% 73% 76%
Advertisements on digital billboards stand out more than advertisements online. 67% 76% 72% 67% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 40% 38% 52% 37% 45%
Make the city look more MODERN. 73% 69% 69% 69%
..Are visually APPEALING 70% 78% 65% 72% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 77% 89% 82% 89%
Are an effective way to alert the community about MISSING CHILDREN. 91% 85% 90% 87% 91%
Provide CURRENT and RELEVANT information. 78% 81% 81% 72% 75%