Out-of-Home Advertising in Albany County, NY

Billboard advertising rentals in Albany County including local market research. Detailed breakdowns of Albany ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Albany County. 

 Frequently Asked Questions 

Billboards in Albany price out anywhere from $360 per 4 weeks for smaller posters to as much as $5,581 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Albany County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Albany County ooh pricing

Take a look at our Albany ooh market research by city below. Dollar for dollar, ooh advertisements in Albany are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Albany

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $2,880

Bulletins in Albany

The largest outdoor media in New York, Bulletins prices start at $1,260 and go up to $4,951, depending on location.

New York OOH Average Price: $2,728

Digital Billboards in Albany County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,656 up to $5,651 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $585

Bus Panels in Albany, NY

Bus panels come in 4 standard sizes, the smallest size costs $414 while the largest full side panel displays can cost as much as $697 every 4 weeks.

New York Advertising PostersAverage Price: $847

Posters Advertising in Albany

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $643 while some locations can cost $1,021.

What did people do after seeing Albany billboards?

We conducted an outdoor advertising survey throughout the major cities in Albany County, NY. Conducted from Albany to Guilderland to Cohoes to Watervliet to Coeymans, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,170 people in these Albany cities about their own personal experiences with outdoor advertising.

Have you ever... AlbanyGuilderlandCohoesWatervlietCoeymans
Discussed billboard ads you've seen with friends or family 37% 28% 37% 34% 34%
Recommended the advertiser to others 11% 3% 8% 11% 11%
Attended a local event because of a billboard 11% 9% 8% 8% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 28% 14% 10% 19%
Made a purchase at the business advertised 12% 13% 10% 14% 16%
Watched event on television because of a billboard 18% 17% 17% 17% 13%
Tuned in to the radio station featured on a billboard 9% 18% 6% 18% 19%
Visited an advertiser website because of billboards 23% 15% 17% 14% 25%
Googled or otherwise searched online for more details about the message 24% 22% 25% 20% 12%
Googled or otherwise searched online for more details about the advertiser 12% 11% 14% 17% 19%
Accessed a coupon on a billboard from your mobile device 6% 9% 5% 6% 11%

The New York counties surrounding Albany cover a lot of area as well. If you're exclusively seeking billboards in Albany County, the cities of Guilderland, Cohoes, and Watervliet will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Albany Billboards

How people FEEL about billboard advertising in Albany County?

The table below represents responses to questions from 1,072 people about consumer attitudes towards outdoor advertisements in Albany County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards AlbanyGuilderlandCohoesWatervlietCoeymans
Are a COOL way to advertise. 76% 68% 76% 72% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 61% 70% 69% 75% 71%
Are a good way to LEARN about SALES and EVENTS 64% 53% 59% 57% 62%
Often catch my ATTENTION 79% 68% 81% 84% 81%
Advertisements on digital billboards stand out more than advertisements online. 71% 71% 76% 65% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 51% 47% 54% 48%
Make the city look more MODERN. 65% 68% 71% 64%
..Are visually APPEALING 72% 78% 62% 70% 69%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 78% 80% 83% 79%
Are an effective way to alert the community about MISSING CHILDREN. 90% 92% 92% 91% 89%
Provide CURRENT and RELEVANT information. 84% 71% 76% 72% 64%