Out-of-Home Advertising in Tennessee

Billboard advertising rentals in Tennessee including local market research. Detailed breakdowns of Tennessee ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Tennessee. 

 Frequently Asked Questions 

Billboards in Tennessee price out anywhere from $387 per 4 weeks for smaller posters to as much as $5,991 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Tennessee billboards. Fabrication costs ~$850. If you rent a billboard in Tennessee for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about TN ooh pricing.

Take a look at our Tennessee ooh market research by county below. Dollar for dollar, ooh advertisements in Tennessee are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising TN

Big and small

Tennessee 4-week Median Advertising Cost of Array Average Price: $3,092

Bulletins in Tennessee

The largest outdoor media in Tennessee, Bulletins billboards prices start at $1,353 and go up to $5,315, depending on location.

Tennessee OOH Average Price: $2,610

Digital Billboards in Tennessee

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,584 up to $5,405 for premium Tennessee outdoor ad space.

Advertising on Buses in TennesseeAverage Price: $593

Bus Panels in Tennessee

Bus panels come in 4 standard sizes, the smallest size costs $420 while the largest full side panel displays can cost as much as $707 every 4 weeks.

Tennessee Advertising ArrayAverage Price: $725

Posters Advertising in Tennessee

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $550 while some locations can cost $874.

What did people do after seeing Tennessee billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Tennessee. From Shelby to Knox County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Davidson County may produce slightly different results from outdoor ads in Montgomery or Hamilton County. Take a look at the questions we asked 1,187 people in these counties about their own personal experiences with Tennessee outdoor advertising.

Discussed billboard ads you've seen with friends or family 30% 45% 30% 29% 39%
Recommended the advertiser to others 5% 4% 10% 8% 6%
Attended a local event because of a billboard 16% 5% 9% 7% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 29% 16% 11% 25%
Made a purchase at the business advertised 11% 20% 12% 13% 11%
Watched event on television because of a billboard 14% 15% 18% 17% 15%
Tuned in to the radio station featured on a billboard 7% 20% 19% 18% 6%
Visited an advertiser website because of billboards 10% 12% 21% 13% 18%
Googled or otherwise searched online for more details about the message 13% 13% 23% 14% 23%
Googled or otherwise searched online for more details about the advertiser 13% 11% 11% 13% 12%
Accessed a coupon on a billboard from your mobile device 10% 5% 11% 5% 5%

As you can see, when it comes to billboards, 25% of Shelby County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 20% of Davidson County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Tennessee where billboards will likely be most effective.

Outdoor Advertising in Tennessee

How people FEEL about billboard advertising in Tennessee?

Here are a few other counties in which we conducted our ooh market study; Rutherford County, Madison County, Williamson County, Washington County, Sumner County. The table below represents responses to questions from 1,025 people about consumer attitudes towards outdoor advertisements in Tennessee. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Tennessee.

Are a COOL way to advertise. 68% 70% 66% 70% 73%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 75% 62% 74% 72%
Are a good way to LEARN about SALES and EVENTS 62% 66% 57% 69% 60%
Often catch my ATTENTION 83% 80% 76% 76% 70%
Advertisements on digital billboards stand out more than advertisements online. 72% 69% 69% 72% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 50% 41% 37% 49%
Make the city look more MODERN. 65% 72% 67% 66%
..Are visually APPEALING 65% 75% 70% 67% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 83% 83% 82% 77%
Are an effective way to alert the community about MISSING CHILDREN. 86% 86% 92% 89% 86%
Provide CURRENT and RELEVANT information. 71% 64% 67% 65% 62%