Out-of-Home Advertising in Rutherford County, TN

Billboard advertising rentals in Rutherford County including local market research. Detailed breakdowns of Rutherford ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Rutherford County. 

 Frequently Asked Questions 

Billboards in Rutherford price out anywhere from $322 per 4 weeks for smaller posters to as much as $4,988 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Tennessee billboards. Fabrication costs ~$850. If you rent a billboard in Rutherford County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Rutherford County ooh pricing

Take a look at our Rutherford ooh market research by city below. Dollar for dollar, ooh advertisements in Rutherford are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Rutherford

Big and small

Tennessee 4-week Median Advertising Cost of Bulletins Average Price: $2,574

Bulletins in Rutherford

The largest outdoor media in Tennessee, Bulletins prices start at $1,126 and go up to $4,425, depending on location.

Tennessee OOH Average Price: $2,324

Digital Billboards in Rutherford County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,411 up to $4,813 for premium Tennessee outdoor ad space.

Advertising on Buses in TennesseeAverage Price: $586

Bus Panels in Rutherford, TN

Bus panels come in 4 standard sizes, the smallest size costs $415 while the largest full side panel displays can cost as much as $698 every 4 weeks.

Tennessee Advertising PostersAverage Price: $802

Posters Advertising in Rutherford

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $608 while some locations can cost $967.

What did people do after seeing Rutherford billboards?

We conducted an outdoor advertising survey throughout the major cities in Rutherford County, TN. Conducted from Murfreesboro to Smyrna to La Vergne to Rockvale to Christiana, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,172 people in these Rutherford cities about their own personal experiences with outdoor advertising.

Have you ever... MurfreesboroSmyrnaLa VergneRockvaleChristiana
Discussed billboard ads you've seen with friends or family 39% 33% 43% 43% 31%
Recommended the advertiser to others 11% 10% 10% 11% 4%
Attended a local event because of a billboard 8% 13% 12% 16% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 22% 13% 19% 19%
Made a purchase at the business advertised 16% 10% 12% 10% 15%
Watched event on television because of a billboard 10% 13% 13% 13% 15%
Tuned in to the radio station featured on a billboard 12% 9% 12% 11% 18%
Visited an advertiser website because of billboards 15% 11% 21% 12% 10%
Googled or otherwise searched online for more details about the message 27% 26% 10% 18% 12%
Googled or otherwise searched online for more details about the advertiser 16% 11% 18% 14% 19%
Accessed a coupon on a billboard from your mobile device 10% 5% 6% 12% 11%

The Tennessee counties surrounding Rutherford cover a lot of area as well. If you're exclusively seeking billboards in Rutherford County, the cities of Smyrna, La Vergne, and Rockvale will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Rutherford Billboards

How people FEEL about billboard advertising in Rutherford County?

The table below represents responses to questions from 913 people about consumer attitudes towards outdoor advertisements in Rutherford County, TN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Tennessee.

I feel that billboards MurfreesboroSmyrnaLa VergneRockvaleChristiana
Are a COOL way to advertise. 68% 74% 69% 73% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 68% 62% 61% 63%
Are a good way to LEARN about SALES and EVENTS 62% 57% 64% 56% 69%
Often catch my ATTENTION 83% 75% 74% 73% 78%
Advertisements on digital billboards stand out more than advertisements online. 72% 66% 72% 66% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 42% 43% 54% 36%
Make the city look more MODERN. 65% 64% 66% 62%
..Are visually APPEALING 65% 76% 69% 76% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 90% 77% 77% 78%
Are an effective way to alert the community about MISSING CHILDREN. 86% 88% 85% 86% 84%
Provide CURRENT and RELEVANT information. 71% 67% 69% 79% 81%