Out-of-Home Advertising in Wilson County, TN

Billboard advertising rentals in Wilson County including local market research. Detailed breakdowns of Wilson ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Wilson County. 

 Frequently Asked Questions 

Billboards in Wilson price out anywhere from $381 per 4 weeks for smaller posters to as much as $5,899 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Tennessee billboards. Fabrication costs ~$850. If you rent a billboard in Wilson County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Wilson County ooh pricing

Take a look at our Wilson ooh market research by city below. Dollar for dollar, ooh advertisements in Wilson are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Wilson

Big and small

Tennessee 4-week Median Advertising Cost of Bulletins Average Price: $3,045

Bulletins in Wilson

The largest outdoor media in Tennessee, Bulletins prices start at $1,332 and go up to $5,233, depending on location.

Tennessee OOH Digital BillboardsAverage Price: $2,575

Digital Billboards in Wilson County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,563 up to $5,334 for premium Tennessee outdoor ad space.

Advertising on Buses in TennesseeAverage Price: $520

Bus Panels in Wilson, TN

Bus panels come in 4 standard sizes, the smallest size costs $368 while the largest full side panel displays can cost as much as $620 every 4 weeks.

Tennessee Advertising PostersAverage Price: $821

Posters Advertising in Wilson

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $623 while some locations can cost $990.

What did people do after seeing Wilson billboards?

We conducted an outdoor advertising survey throughout the major cities in Wilson County, TN. Conducted from Lebanon to Mount Juliet to Watertown to Memphis to Nashville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,040 people in these Wilson cities about their own personal experiences with outdoor advertising.

Have you ever... LebanonMount JulietWatertownMemphisNashville
Discussed billboard ads you've seen with friends or family 31% 35% 27% 30% 45%
Recommended the advertiser to others 7% 11% 10% 5% 4%
Attended a local event because of a billboard 13% 16% 10% 16% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 31% 27% 25% 29%
Made a purchase at the business advertised 19% 15% 17% 11% 20%
Watched event on television because of a billboard 15% 17% 16% 14% 15%
Tuned in to the radio station featured on a billboard 5% 19% 11% 7% 20%
Visited an advertiser website because of billboards 25% 14% 25% 10% 12%
Googled or otherwise searched online for more details about the message 25% 23% 12% 13% 13%
Googled or otherwise searched online for more details about the advertiser 16% 11% 12% 13% 11%
Accessed a coupon on a billboard from your mobile device 12% 12% 8% 10% 5%

The Tennessee counties surrounding Wilson cover a lot of area as well. If you're exclusively seeking billboards in Wilson County, the cities of Mount Juliet, Watertown, and Memphis will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Wilson Billboards

How people FEEL about billboard advertising in Wilson County?

The table below represents responses to questions from 1,012 people about consumer attitudes towards outdoor advertisements in Wilson County, TN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Tennessee.

I feel that billboards... LebanonMount JulietWatertownMemphisNashville
Are a COOL way to advertise. 79% 73% 65% 76% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 73% 59% 62% 64% 75%
Are a good way to LEARN about SALES and EVENTS 57% 63% 58% 53% 56%
Often catch my ATTENTION 85% 73% 68% 69% 73%
Advertisements on digital billboards stand out more than advertisements online. 75% 75% 73% 67% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 38% 40% 39% 41% 44%
Make the city look more MODERN. 72% 69% 63% 63%
..Are visually APPEALING 67% 65% 61% 78% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 81% 86% 86% 82%
Are an effective way to alert the community about MISSING CHILDREN. 90% 90% 86% 84% 84%
Provide CURRENT and RELEVANT information. 69% 62% 74% 69% 74%