Out-of-Home Advertising in Texas

Billboard advertising rentals in Texas including local market research. Detailed breakdowns of Texas ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Texas. 

 Frequently Asked Questions 

Billboards in Texas price out anywhere from $391 per 4 weeks for smaller posters to as much as $6,065 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Texas billboards. Fabrication costs ~$850. If you rent a billboard in Texas for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about TX ooh pricing.

Take a look at our Texas ooh market research by county below. Dollar for dollar, ooh advertisements in Texas are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

We are a nationwide billboard rental provider:
* Tell us where and when you want to advertise
* We'll locate all available billboards and provide price quotes
* Choose the option that works for you.

outdoor advertising TX

Big and small

Texas 4-week Median Advertising Cost of Array Average Price: $3,130

Bulletins in Texas

The largest outdoor media in Texas, Bulletins billboards prices start at $1,370 and go up to $5,380, depending on location.

Texas OOH Average Price: $2,539

Digital Billboards in Texas

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,542 up to $5,260 for premium Texas outdoor ad space.

Advertising on Buses in TexasAverage Price: $560

Bus Panels in Texas

Bus panels come in 4 standard sizes, the smallest size costs $396 while the largest full side panel displays can cost as much as $667 every 4 weeks.

Texas Advertising ArrayAverage Price: $727

Posters Advertising in Texas

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $551 while some locations can cost $876.

What did people do after seeing Texas billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Texas. From Harris to Dallas County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Bexar County may produce slightly different results from outdoor ads in Tarrant or Travis County. Take a look at the questions we asked 1,119 people in these counties about their own personal experiences with Texas outdoor advertising.

Discussed billboard ads you've seen with friends or family 36% 44% 34% 43% 41%
Recommended the advertiser to others 6% 11% 6% 4% 12%
Attended a local event because of a billboard 16% 8% 8% 13% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 18% 20% 21% 31% 28%
Made a purchase at the business advertised 17% 13% 21% 10% 11%
Watched event on television because of a billboard 12% 10% 18% 12% 17%
Tuned in to the radio station featured on a billboard 11% 11% 18% 16% 10%
Visited an advertiser website because of billboards 25% 17% 14% 11% 25%
Googled or otherwise searched online for more details about the message 11% 16% 26% 18% 12%
Googled or otherwise searched online for more details about the advertiser 16% 13% 18% 14% 12%
Accessed a coupon on a billboard from your mobile device 5% 5% 7% 8% 5%

As you can see, when it comes to billboards, 18% of Harris County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 13% of Bexar County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Texas where billboards will likely be most effective.

Outdoor Advertising in Texas

How people FEEL about billboard advertising in Texas?

Here are a few other counties in which we conducted our ooh market study; El Paso County, Nueces County, Collin County, Webb County, Lubbock County. The table below represents responses to questions from 998 people about consumer attitudes towards outdoor advertisements in Texas. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Texas.

Are a COOL way to advertise. 78% 70% 65% 78% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 72% 60% 65% 69%
Are a good way to LEARN about SALES and EVENTS 58% 56% 67% 65% 55%
Often catch my ATTENTION 68% 79% 77% 77% 70%
Advertisements on digital billboards stand out more than advertisements online. 76% 65% 69% 70% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 50% 47% 51% 50%
Make the city look more MODERN. 65% 64% 62% 66%
..Are visually APPEALING 66% 66% 77% 76% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 88% 81% 89% 84%
Are an effective way to alert the community about MISSING CHILDREN. 90% 89% 90% 86% 91%
Provide CURRENT and RELEVANT information. 69% 79% 78% 80% 68%