Out-of-Home Advertising in Smith County, TX

Billboard advertising rentals in Smith County including local market research. Detailed breakdowns of Smith ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Smith County. 

 Frequently Asked Questions 

Billboards in Smith price out anywhere from $398 per 4 weeks for smaller posters to as much as $6,165 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Texas billboards. Fabrication costs ~$850. If you rent a billboard in Smith County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Smith County ooh pricing

Take a look at our Smith ooh market research by city below. Dollar for dollar, ooh advertisements in Smith are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Smith

Big and small

Texas 4-week Median Advertising Cost of Bulletins Average Price: $3,182

Bulletins in Smith

The largest outdoor media in Texas, Bulletins prices start at $1,392 and go up to $5,469, depending on location.

Texas OOH Average Price: $2,301

Digital Billboards in Smith County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,397 up to $4,767 for premium Texas outdoor ad space.

Advertising on Buses in TexasAverage Price: $546

Bus Panels in Smith, TX

Bus panels come in 4 standard sizes, the smallest size costs $387 while the largest full side panel displays can cost as much as $651 every 4 weeks.

Texas Advertising PostersAverage Price: $687

Posters Advertising in Smith

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $521 while some locations can cost $828.

What did people do after seeing Smith billboards?

We conducted an outdoor advertising survey throughout the major cities in Smith County, TX. Conducted from Tyler to Whitehouse to Lindale to Flint to Bullard, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,093 people in these Smith cities about their own personal experiences with outdoor advertising.

Have you ever... TylerWhitehouseLindaleFlintBullard
Discussed billboard ads you've seen with friends or family 26% 35% 26% 38% 32%
Recommended the advertiser to others 7% 11% 6% 3% 8%
Attended a local event because of a billboard 11% 15% 10% 13% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 14% 27% 16% 29% 26%
Made a purchase at the business advertised 11% 19% 16% 21% 20%
Watched event on television because of a billboard 10% 12% 11% 15% 14%
Tuned in to the radio station featured on a billboard 15% 9% 13% 16% 18%
Visited an advertiser website because of billboards 13% 19% 20% 24% 10%
Googled or otherwise searched online for more details about the message 26% 19% 12% 17% 19%
Googled or otherwise searched online for more details about the advertiser 17% 16% 11% 12% 11%
Accessed a coupon on a billboard from your mobile device 5% 9% 6% 5% 11%

The Texas counties surrounding Smith cover a lot of area as well. If you're exclusively seeking billboards in Smith County, the cities of Whitehouse, Lindale, and Flint will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Smith Billboards

How people FEEL about billboard advertising in Smith County?

The table below represents responses to questions from 904 people about consumer attitudes towards outdoor advertisements in Smith County, TX. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Texas.

I feel that billboards TylerWhitehouseLindaleFlintBullard
Are a COOL way to advertise. 71% 78% 74% 67% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 73% 63% 68% 65% 55%
Are a good way to LEARN about SALES and EVENTS 55% 52% 64% 58% 65%
Often catch my ATTENTION 71% 75% 84% 84% 80%
Advertisements on digital billboards stand out more than advertisements online. 74% 75% 66% 75% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 53% 41% 46% 37% 52%
Make the city look more MODERN. 67% 70% 62% 65%
..Are visually APPEALING 67% 73% 77% 62% 72%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 86% 83% 81% 85%
Are an effective way to alert the community about MISSING CHILDREN. 90% 92% 92% 85% 87%
Provide CURRENT and RELEVANT information. 67% 65% 74% 73% 83%