Out-of-Home Advertising in Virginia

Billboard advertising rentals in Virginia including local market research. Detailed breakdowns of Virginia ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Virginia. 

 Frequently Asked Questions 

Billboards in Virginia price out anywhere from $333 per 4 weeks for smaller posters to as much as $5,155 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Virginia for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about VA ooh pricing.

Take a look at our Virginia ooh market research by county below. Dollar for dollar, ooh advertisements in Virginia are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising VA

Big and small

Virginia 4-week Median Advertising Cost of Array Average Price: $2,661

Bulletins in Virginia

The largest outdoor media in Virginia, Bulletins billboards prices start at $1,164 and go up to $4,573, depending on location.

Virginia OOH Average Price: $2,774

Digital Billboards in Virginia

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,684 up to $5,746 for premium Virginia outdoor ad space.

Advertising on Buses in VirginiaAverage Price: $550

Bus Panels in Virginia

Bus panels come in 4 standard sizes, the smallest size costs $390 while the largest full side panel displays can cost as much as $656 every 4 weeks.

Virginia Advertising ArrayAverage Price: $716

Posters Advertising in Virginia

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $543 while some locations can cost $864.

What did people do after seeing Virginia billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Virginia. From Virginia Beach City to Chesapeake City County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Norfolk City County may produce slightly different results from outdoor ads in Richmond City or Arlington County. Take a look at the questions we asked 1,100 people in these counties about their own personal experiences with Virginia outdoor advertising.

Discussed billboard ads you've seen with friends or family 27% 29% 39% 35% 35%
Recommended the advertiser to others 10% 10% 10% 12% 12%
Attended a local event because of a billboard 6% 9% 16% 15% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 15% 23% 15% 14% 24%
Made a purchase at the business advertised 20% 11% 10% 17% 13%
Watched event on television because of a billboard 10% 16% 17% 15% 10%
Tuned in to the radio station featured on a billboard 18% 10% 15% 18% 13%
Visited an advertiser website because of billboards 19% 25% 12% 22% 23%
Googled or otherwise searched online for more details about the message 25% 20% 10% 26% 19%
Googled or otherwise searched online for more details about the advertiser 13% 19% 12% 13% 13%
Accessed a coupon on a billboard from your mobile device 8% 7% 12% 8% 12%

As you can see, when it comes to billboards, 15% of Virginia Beach City County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 11% of Norfolk City County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Virginia where billboards will likely be most effective.

Outdoor Advertising in Virginia

How people FEEL about billboard advertising in Virginia?

Here are a few other counties in which we conducted our ooh market study; Newport News City County, Alexandria City County, Hampton City County, Henrico County, Roanoke City County. The table below represents responses to questions from 1,090 people about consumer attitudes towards outdoor advertisements in Virginia. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Virginia.

Are a COOL way to advertise. 68% 71% 72% 79% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 63% 58% 67% 71%
Are a good way to LEARN about SALES and EVENTS 57% 54% 52% 55% 54%
Often catch my ATTENTION 74% 75% 72% 84% 79%
Advertisements on digital billboards stand out more than advertisements online. 66% 76% 66% 75% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 39% 36% 49% 36%
Make the city look more MODERN. 68% 68% 73% 65%
..Are visually APPEALING 77% 62% 71% 77% 71%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 83% 83% 86% 85%
Are an effective way to alert the community about MISSING CHILDREN. 86% 86% 88% 89% 84%
Provide CURRENT and RELEVANT information. 71% 60% 65% 66% 72%