Out-of-Home Advertising in Loudoun County, VA

Billboard advertising rentals in Loudoun County including local market research. Detailed breakdowns of Loudoun ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Loudoun County. 

 Frequently Asked Questions 

Billboards in Loudoun price out anywhere from $376 per 4 weeks for smaller posters to as much as $5,822 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Loudoun County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Loudoun County ooh pricing

Take a look at our Loudoun ooh market research by city below. Dollar for dollar, ooh advertisements in Loudoun are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Loudoun

Big and small

Virginia 4-week Median Advertising Cost of Bulletins Average Price: $3,005

Bulletins in Loudoun

The largest outdoor media in Virginia, Bulletins prices start at $1,315 and go up to $5,165, depending on location.

Virginia OOH Average Price: $2,512

Digital Billboards in Loudoun County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,525 up to $5,203 for premium Virginia outdoor ad space.

Advertising on Buses in VirginiaAverage Price: $485

Bus Panels in Loudoun, VA

Bus panels come in 4 standard sizes, the smallest size costs $343 while the largest full side panel displays can cost as much as $578 every 4 weeks.

Virginia Advertising PostersAverage Price: $761

Posters Advertising in Loudoun

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $577 while some locations can cost $918.

What did people do after seeing Loudoun billboards?

We conducted an outdoor advertising survey throughout the major cities in Loudoun County, VA. Conducted from Leesburg to Purcellville to Ashburn to Sterling to Aldie, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 970 people in these Loudoun cities about their own personal experiences with outdoor advertising.

Have you ever... LeesburgPurcellvilleAshburnSterlingAldie
Discussed billboard ads you've seen with friends or family 33% 39% 31% 30% 28%
Recommended the advertiser to others 9% 11% 8% 5% 12%
Attended a local event because of a billboard 15% 10% 8% 13% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 18% 21% 13% 14% 30%
Made a purchase at the business advertised 12% 12% 19% 10% 15%
Watched event on television because of a billboard 13% 12% 11% 16% 13%
Tuned in to the radio station featured on a billboard 15% 12% 6% 11% 13%
Visited an advertiser website because of billboards 11% 10% 20% 19% 19%
Googled or otherwise searched online for more details about the message 18% 23% 22% 24% 19%
Googled or otherwise searched online for more details about the advertiser 12% 18% 15% 12% 16%
Accessed a coupon on a billboard from your mobile device 5% 10% 7% 9% 11%

The Virginia counties surrounding Loudoun cover a lot of area as well. If you're exclusively seeking billboards in Loudoun County, the cities of Purcellville, Ashburn, and Sterling will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Loudoun Billboards

How people FEEL about billboard advertising in Loudoun County?

The table below represents responses to questions from 987 people about consumer attitudes towards outdoor advertisements in Loudoun County, VA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Virginia.

I feel that billboards LeesburgPurcellvilleAshburnSterlingAldie
Are a COOL way to advertise. 71% 78% 72% 75% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 71% 74% 70% 55%
Are a good way to LEARN about SALES and EVENTS 69% 68% 53% 66% 53%
Often catch my ATTENTION 80% 82% 72% 69% 69%
Advertisements on digital billboards stand out more than advertisements online. 67% 66% 68% 72% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 35% 54% 38% 47%
Make the city look more MODERN. 65% 71% 70% 63%
..Are visually APPEALING 63% 66% 61% 62% 64%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 87% 88% 89% 90%
Are an effective way to alert the community about MISSING CHILDREN. 88% 84% 92% 86% 89%
Provide CURRENT and RELEVANT information. 68% 62% 66% 64% 80%