Out-of-Home Advertising in Nevada

Billboard advertising rentals in Nevada including local market research. Detailed breakdowns of Nevada ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Nevada. 

 Frequently Asked Questions 

Billboards in Nevada price out anywhere from $343 per 4 weeks for smaller posters to as much as $5,312 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Nevada billboards. Fabrication costs ~$850. If you rent a billboard in Nevada for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about NV ooh pricing.

Take a look at our Nevada ooh market research by county below. Dollar for dollar, ooh advertisements in Nevada are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising NV

Big and small

Nevada 4-week Median Advertising Cost of Array Average Price: $2,742

Bulletins in Nevada

The largest outdoor media in Nevada, Bulletins billboards prices start at $1,200 and go up to $4,712, depending on location.

Nevada OOH Average Price: $2,542

Digital Billboards in Nevada

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,543 up to $5,265 for premium Nevada outdoor ad space.

Advertising on Buses in NevadaAverage Price: $520

Bus Panels in Nevada

Bus panels come in 4 standard sizes, the smallest size costs $368 while the largest full side panel displays can cost as much as $620 every 4 weeks.

Nevada Advertising ArrayAverage Price: $684

Posters Advertising in Nevada

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $519 while some locations can cost $825.

What did people do after seeing Nevada billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Nevada. From Clark to Carson City County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Washoe County may produce slightly different results from outdoor ads in Lyon or Elko County. Take a look at the questions we asked 1,040 people in these counties about their own personal experiences with Nevada outdoor advertising.

Discussed billboard ads you've seen with friends or family 45% 28% 26% 45% 33%
Recommended the advertiser to others 5% 7% 7% 6% 6%
Attended a local event because of a billboard 5% 6% 11% 6% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 20% 31% 13% 10%
Made a purchase at the business advertised 19% 21% 15% 11% 15%
Watched event on television because of a billboard 18% 12% 15% 12% 13%
Tuned in to the radio station featured on a billboard 11% 14% 12% 14% 5%
Visited an advertiser website because of billboards 13% 16% 16% 25% 25%
Googled or otherwise searched online for more details about the message 27% 12% 14% 23% 24%
Googled or otherwise searched online for more details about the advertiser 16% 16% 13% 15% 17%
Accessed a coupon on a billboard from your mobile device 11% 11% 7% 6% 11%

As you can see, when it comes to billboards, 31% of Clark County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 21% of Washoe County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Nevada where billboards will likely be most effective.

Outdoor Advertising in Nevada

How people FEEL about billboard advertising in Nevada?

Here are a few other counties in which we conducted our ooh market study; Churchill County, Humboldt County, Lander County, Douglas County, Mineral County. The table below represents responses to questions from 999 people about consumer attitudes towards outdoor advertisements in Nevada. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Nevada.

Are a COOL way to advertise. 79% 71% 75% 70% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 60% 71% 70% 58%
Are a good way to LEARN about SALES and EVENTS 56% 64% 52% 64% 55%
Often catch my ATTENTION 68% 69% 74% 70% 82%
Advertisements on digital billboards stand out more than advertisements online. 76% 75% 76% 76% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 43% 44% 52% 36%
Make the city look more MODERN. 66% 63% 66% 65%
..Are visually APPEALING 74% 77% 75% 61% 70%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 90% 82% 81% 78%
Are an effective way to alert the community about MISSING CHILDREN. 88% 88% 84% 85% 92%
Provide CURRENT and RELEVANT information. 66% 61% 80% 75% 81%