Frequently Asked Questions
Billboards in South Dakota price out anywhere from $344 per 4 weeks for smaller posters to as much as $5,338 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static South Dakota billboards. Fabrication costs ~$850. If you rent a billboard in South Dakota for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about SD ooh pricing.
Take a look at our South Dakota ooh market research by county below. Dollar for dollar, ooh advertisements in South Dakota are still one of the best ways to communicate your brand message. Billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.).
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outdoor advertising SD
Big and small
Bulletins in South Dakota
The largest outdoor media in South Dakota, Bulletins billboards prices start at $1,205 and go up to $4,735, depending on location.
Digital Billboards in South Dakota
Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,588 up to $5,418 for premium South Dakota outdoor ad space.
Bus Panels in South Dakota
Bus panels come in 4 standard sizes, the smallest size costs $412 while the largest full side panel displays can cost as much as $693 every 4 weeks.
Posters Advertising in South Dakota
Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $581 while some locations can cost $923.
What did people do after seeing South Dakota billboards?
We conducted an outdoor advertising survey throughout the major counties in and around South Dakota. From Minnehaha to Brown County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Pennington County may produce slightly different results from outdoor ads in Codington or Brookings County. Take a look at the questions we asked 1,163 people in these counties about their own personal experiences with South Dakota outdoor advertising.
| Have you ever... | MINNEHAHA | PENNINGTON | BROWN | BROOKINGS | CODINGTON |
|---|---|---|---|---|---|
| Discussed billboard ads you've seen with friends or family | 29% | 27% | 33% | 38% | 35% |
| Recommended the advertiser to others | 12% | 7% | 6% | 4% | 8% |
| Attended a local event because of a billboard | 9% | 5% | 8% | 10% | 11% |
| Visited a local business (e.g. restaurant) because it was advertised on a billboard | 30% | 24% | 11% | 24% | 19% |
| Made a purchase at the business advertised | 15% | 15% | 21% | 11% | 17% |
| Watched event on television because of a billboard | 12% | 17% | 13% | 11% | 16% |
| Tuned in to the radio station featured on a billboard | 12% | 7% | 20% | 19% | 20% |
| Visited an advertiser website because of billboards | 17% | 25% | 16% | 17% | 19% |
| Googled or otherwise searched online for more details about the message | 11% | 26% | 16% | 10% | 17% |
| Googled or otherwise searched online for more details about the advertiser | 12% | 13% | 17% | 12% | 14% |
| Accessed a coupon on a billboard from your mobile device | 12% | 11% | 6% | 9% | 11% |
As you can see, when it comes to billboards, 30% of Minnehaha County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 15% of Pennington County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in South Dakota where billboards will likely be most effective.
How people FEEL about billboard advertising in South Dakota?
Here are a few other counties in which we conducted our ooh market study; Davison County, Yankton County, Hughes County, Beadle County, Clay County. The table below represents responses to questions from 1,028 people about consumer attitudes towards outdoor advertisements in South Dakota. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in South Dakota.
| I feel that billboards.. | DAVISON | YANKTON | HUGHES | BEADLE | CLAY |
|---|---|---|---|---|---|
| Are a COOL way to advertise. | 69% | 71% | 68% | 70% | 67% |
| Are a good way to LEARN about NEW BUSINESSES in the area | 58% | 62% | 75% | 65% | 66% |
| Are a good way to LEARN about SALES and EVENTS | 64% | 57% | 68% | 60% | 62% |
| Often catch my ATTENTION | 78% | 79% | 76% | 78% | 70% |
| Advertisements on digital billboards stand out more than advertisements online. | 66% | 75% | 75% | 67% | 65% |
| Advertisements on digitial billboards stand out more than advertisements on TELEVISION | 49% | 48% | 45% | 53% | 51% |
| Make the city look more MODERN. | 63% | 74% | 63% | 64% | |
| ..Are visually APPEALING | 66% | 69% | 69% | 72% | 68% |
| Are an effective way to alert the community about SEVERE WEATHER conditions. | 78% | 83% | 79% | 81% | 90% |
| Are an effective way to alert the community about MISSING CHILDREN. | 88% | 84% | 87% | 92% | 92% |
| Provide CURRENT and RELEVANT information. | 65% | 67% | 63% | 69% | 62% |
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