Out-of-Home Advertising in Mellette County, SD

Billboard advertising rentals in Mellette County including local market research. Detailed breakdowns of Mellette ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Mellette County. 

 Frequently Asked Questions 

Billboards in Mellette price out anywhere from $344 per 4 weeks for smaller posters to as much as $5,338 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static South Dakota billboards. Fabrication costs ~$850. If you rent a billboard in Mellette County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Mellette County ooh pricing

Take a look at our Mellette ooh market research by city below. Dollar for dollar, ooh advertisements in Mellette are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Mellette

Big and small

South Dakota 4-week Median Advertising Cost of Bulletins Average Price: $2,755

Bulletins in Mellette

The largest outdoor media in South Dakota, Bulletins prices start at $1,205 and go up to $4,735, depending on location.

South Dakota OOH Average Price: $2,616

Digital Billboards in Mellette County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,588 up to $5,418 for premium South Dakota outdoor ad space.

Advertising on Buses in South DakotaAverage Price: $582

Bus Panels in Mellette, SD

Bus panels come in 4 standard sizes, the smallest size costs $412 while the largest full side panel displays can cost as much as $693 every 4 weeks.

South Dakota Advertising PostersAverage Price: $766

Posters Advertising in Mellette

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $581 while some locations can cost $923.

What did people do after seeing Mellette billboards?

We conducted an outdoor advertising survey throughout the major cities in Mellette County, SD. Conducted from Sioux Falls to Rapid City to Aberdeen to Brookings to Watertown, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,163 people in these Mellette cities about their own personal experiences with outdoor advertising.

Have you ever... Sioux FallsRapid CityAberdeenBrookingsWatertown
Discussed billboard ads you've seen with friends or family 29% 27% 33% 38% 35%
Recommended the advertiser to others 12% 7% 6% 4% 8%
Attended a local event because of a billboard 9% 5% 8% 10% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 24% 11% 24% 19%
Made a purchase at the business advertised 15% 15% 21% 11% 17%
Watched event on television because of a billboard 12% 17% 13% 11% 16%
Tuned in to the radio station featured on a billboard 12% 7% 20% 19% 20%
Visited an advertiser website because of billboards 17% 25% 16% 17% 19%
Googled or otherwise searched online for more details about the message 11% 26% 16% 10% 17%
Googled or otherwise searched online for more details about the advertiser 12% 13% 17% 12% 14%
Accessed a coupon on a billboard from your mobile device 12% 11% 6% 9% 11%

The South Dakota counties surrounding Mellette cover a lot of area as well. If you're exclusively seeking billboards in Mellette County, the cities of Rapid City, Aberdeen, and Brookings will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Mellette Billboards

How people FEEL about billboard advertising in Mellette County?

The table below represents responses to questions from 1,028 people about consumer attitudes towards outdoor advertisements in Mellette County, SD. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in South Dakota.

I feel that billboards Sioux FallsRapid CityAberdeenBrookingsWatertown
Are a COOL way to advertise. 76% 77% 66% 66% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 66% 58% 70% 56% 65%
Are a good way to LEARN about SALES and EVENTS 57% 60% 54% 60% 66%
Often catch my ATTENTION 82% 71% 76% 72% 70%
Advertisements on digital billboards stand out more than advertisements online. 76% 68% 75% 69% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 54% 36% 43% 39%
Make the city look more MODERN. 66% 67% 64% 71%
..Are visually APPEALING 72% 68% 73% 72% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 81% 90% 81% 85%
Are an effective way to alert the community about MISSING CHILDREN. 92% 90% 85% 86% 90%
Provide CURRENT and RELEVANT information. 83% 66% 80% 69% 67%