Out-of-Home Advertising in Mississippi

Billboard advertising rentals in Mississippi including local market research. Detailed breakdowns of Mississippi ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Mississippi. 

 Frequently Asked Questions 

Billboards in Mississippi price out anywhere from $344 per 4 weeks for smaller posters to as much as $5,337 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Mississippi billboards. Fabrication costs ~$850. If you rent a billboard in Mississippi for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about MS ooh pricing.

Take a look at our Mississippi ooh market research by county below. Dollar for dollar, ooh advertisements in Mississippi are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising MS

Big and small

Mississippi 4-week Median Advertising Cost of Array Average Price: $2,754

Bulletins in Mississippi

The largest outdoor media in Mississippi, Bulletins billboards prices start at $1,205 and go up to $4,734, depending on location.

Mississippi OOH Average Price: $2,312

Digital Billboards in Mississippi

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,404 up to $4,789 for premium Mississippi outdoor ad space.

Advertising on Buses in MississippiAverage Price: $587

Bus Panels in Mississippi

Bus panels come in 4 standard sizes, the smallest size costs $416 while the largest full side panel displays can cost as much as $699 every 4 weeks.

Mississippi Advertising ArrayAverage Price: $823

Posters Advertising in Mississippi

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $625 while some locations can cost $993.

What did people do after seeing Mississippi billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Mississippi. From Hinds to Desoto County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Harrison County may produce slightly different results from outdoor ads in Lauderdale or Forrest County. Take a look at the questions we asked 1,173 people in these counties about their own personal experiences with Mississippi outdoor advertising.

Discussed billboard ads you've seen with friends or family 43% 43% 26% 29% 37%
Recommended the advertiser to others 11% 6% 11% 4% 6%
Attended a local event because of a billboard 8% 5% 9% 5% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 13% 11% 13% 26% 16%
Made a purchase at the business advertised 12% 20% 21% 21% 19%
Watched event on television because of a billboard 10% 17% 17% 13% 18%
Tuned in to the radio station featured on a billboard 14% 18% 20% 8% 8%
Visited an advertiser website because of billboards 15% 16% 17% 13% 14%
Googled or otherwise searched online for more details about the message 22% 24% 14% 25% 12%
Googled or otherwise searched online for more details about the advertiser 13% 13% 18% 16% 14%
Accessed a coupon on a billboard from your mobile device 5% 7% 12% 9% 11%

As you can see, when it comes to billboards, 13% of Hinds County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 20% of Harrison County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Mississippi where billboards will likely be most effective.

Outdoor Advertising in Mississippi

How people FEEL about billboard advertising in Mississippi?

Here are a few other counties in which we conducted our ooh market study; Lee County, Washington County, Rankin County, Madison County, Oktibbeha County. The table below represents responses to questions from 908 people about consumer attitudes towards outdoor advertisements in Mississippi. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Mississippi.

Are a COOL way to advertise. 66% 65% 76% 72% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 57% 71% 75% 67%
Are a good way to LEARN about SALES and EVENTS 67% 63% 68% 55% 59%
Often catch my ATTENTION 79% 78% 75% 85% 70%
Advertisements on digital billboards stand out more than advertisements online. 68% 75% 68% 69% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 38% 47% 39% 45%
Make the city look more MODERN. 65% 66% 72% 74%
..Are visually APPEALING 61% 73% 78% 74% 61%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 84% 79% 90% 85%
Are an effective way to alert the community about MISSING CHILDREN. 90% 88% 91% 87% 88%
Provide CURRENT and RELEVANT information. 66% 76% 71% 83% 70%