Out-of-Home Advertising in Pearl River County, MS

Billboard advertising rentals in Pearl River County including local market research. Detailed breakdowns of Pearl River ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Pearl River County. 

 Frequently Asked Questions 

Billboards in Pearl River price out anywhere from $388 per 4 weeks for smaller posters to as much as $6,018 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Mississippi billboards. Fabrication costs ~$850. If you rent a billboard in Pearl River County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Pearl River County ooh pricing

Take a look at our Pearl River ooh market research by city below. Dollar for dollar, ooh advertisements in Pearl River are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Pearl River

Big and small

Mississippi 4-week Median Advertising Cost of Bulletins Average Price: $3,106

Bulletins in Pearl River

The largest outdoor media in Mississippi, Bulletins prices start at $1,359 and go up to $5,339, depending on location.

Mississippi OOH Digital BillboardsAverage Price: $2,591

Digital Billboards in Pearl River County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,573 up to $5,368 for premium Mississippi outdoor ad space.

Advertising on Buses in MississippiAverage Price: $546

Bus Panels in Pearl River, MS

Bus panels come in 4 standard sizes, the smallest size costs $386 while the largest full side panel displays can cost as much as $650 every 4 weeks.

Mississippi Advertising PostersAverage Price: $732

Posters Advertising in Pearl River

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $555 while some locations can cost $882.

What did people do after seeing Pearl River billboards?

We conducted an outdoor advertising survey throughout the major cities in Pearl River County, MS. Conducted from Picayune to Carriere to Poplarville to Jackson to Gulfport, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,091 people in these Pearl River cities about their own personal experiences with outdoor advertising.

Have you ever... PicayuneCarrierePoplarvilleJacksonGulfport
Discussed billboard ads you've seen with friends or family 37% 44% 41% 43% 43%
Recommended the advertiser to others 3% 9% 7% 11% 6%
Attended a local event because of a billboard 12% 15% 14% 8% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 17% 16% 13% 11%
Made a purchase at the business advertised 11% 12% 14% 12% 20%
Watched event on television because of a billboard 12% 14% 13% 10% 17%
Tuned in to the radio station featured on a billboard 8% 5% 9% 14% 18%
Visited an advertiser website because of billboards 16% 18% 22% 15% 16%
Googled or otherwise searched online for more details about the message 11% 14% 22% 22% 24%
Googled or otherwise searched online for more details about the advertiser 15% 19% 17% 13% 13%
Accessed a coupon on a billboard from your mobile device 12% 8% 12% 5% 7%

The Mississippi counties surrounding Pearl River cover a lot of area as well. If you're exclusively seeking billboards in Pearl River County, the cities of Carriere, Poplarville, and Jackson will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Pearl River Billboards

How people FEEL about billboard advertising in Pearl River County?

The table below represents responses to questions from 1,018 people about consumer attitudes towards outdoor advertisements in Pearl River County, MS. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Mississippi.

I feel that billboards... PicayuneCarrierePoplarvilleJacksonGulfport
Are a COOL way to advertise. 78% 75% 71% 79% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 67% 55% 60% 73% 57%
Are a good way to LEARN about SALES and EVENTS 60% 56% 55% 53% 58%
Often catch my ATTENTION 73% 79% 80% 76% 71%
Advertisements on digital billboards stand out more than advertisements online. 67% 70% 72% 67% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 41% 47% 53% 43%
Make the city look more MODERN. 64% 74% 68% 68%
..Are visually APPEALING 70% 66% 66% 73% 64%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 83% 85% 80% 83%
Are an effective way to alert the community about MISSING CHILDREN. 85% 90% 88% 88% 90%
Provide CURRENT and RELEVANT information. 80% 68% 70% 72% 61%