Out-of-Home Advertising in Wisconsin

Billboard advertising rentals in Wisconsin including local market research. Detailed breakdowns of Wisconsin ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Wisconsin. 

 Frequently Asked Questions 

Billboards in Wisconsin price out anywhere from $321 per 4 weeks for smaller posters to as much as $4,978 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Wisconsin for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about WI ooh pricing.

Take a look at our Wisconsin ooh market research by county below. Dollar for dollar, ooh advertisements in Wisconsin are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising WI

Big and small

Wisconsin 4-week Median Advertising Cost of Array Average Price: $2,569

Bulletins in Wisconsin

The largest outdoor media in Wisconsin, Bulletins billboards prices start at $1,124 and go up to $4,416, depending on location.

Wisconsin OOH Average Price: $2,729

Digital Billboards in Wisconsin

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,657 up to $5,654 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $580

Bus Panels in Wisconsin

Bus panels come in 4 standard sizes, the smallest size costs $411 while the largest full side panel displays can cost as much as $692 every 4 weeks.

Wisconsin Advertising ArrayAverage Price: $765

Posters Advertising in Wisconsin

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $580 while some locations can cost $922.

What did people do after seeing Wisconsin billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Wisconsin. From Milwaukee to Brown County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Dane County may produce slightly different results from outdoor ads in Racine or Kenosha County. Take a look at the questions we asked 1,161 people in these counties about their own personal experiences with Wisconsin outdoor advertising.

Discussed billboard ads you've seen with friends or family 41% 41% 45% 37% 30%
Recommended the advertiser to others 10% 8% 9% 5% 9%
Attended a local event because of a billboard 5% 15% 9% 13% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 10% 22% 24% 15%
Made a purchase at the business advertised 18% 14% 19% 16% 19%
Watched event on television because of a billboard 13% 11% 11% 10% 12%
Tuned in to the radio station featured on a billboard 11% 20% 5% 18% 20%
Visited an advertiser website because of billboards 15% 13% 19% 25% 13%
Googled or otherwise searched online for more details about the message 16% 13% 21% 17% 24%
Googled or otherwise searched online for more details about the advertiser 17% 11% 11% 18% 15%
Accessed a coupon on a billboard from your mobile device 5% 9% 12% 9% 5%

As you can see, when it comes to billboards, 31% of Milwaukee County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 14% of Dane County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Wisconsin where billboards will likely be most effective.

Outdoor Advertising in Wisconsin

How people FEEL about billboard advertising in Wisconsin?

Here are a few other counties in which we conducted our ooh market study; Outagamie County, Waukesha County, Eau Claire County, Winnebago County, Rock County. The table below represents responses to questions from 1,072 people about consumer attitudes towards outdoor advertisements in Wisconsin. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

Are a COOL way to advertise. 66% 73% 73% 77% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 57% 61% 75% 72%
Are a good way to LEARN about SALES and EVENTS 52% 57% 58% 65% 59%
Often catch my ATTENTION 72% 82% 78% 81% 84%
Advertisements on digital billboards stand out more than advertisements online. 67% 68% 74% 72% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 36% 36% 39% 35% 48%
Make the city look more MODERN. 73% 63% 74% 73%
..Are visually APPEALING 73% 64% 66% 62% 61%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 82% 79% 88% 81%
Are an effective way to alert the community about MISSING CHILDREN. 91% 89% 87% 87% 87%
Provide CURRENT and RELEVANT information. 73% 63% 75% 85% 63%