Out-of-Home Advertising in Jefferson County, WI

Billboard advertising rentals in Jefferson County including local market research. Detailed breakdowns of Jefferson ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Jefferson County. 

 Frequently Asked Questions 

Billboards in Jefferson price out anywhere from $394 per 4 weeks for smaller posters to as much as $6,115 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Jefferson County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Jefferson County ooh pricing

Take a look at our Jefferson ooh market research by city below. Dollar for dollar, ooh advertisements in Jefferson are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Jefferson

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $3,156

Bulletins in Jefferson

The largest outdoor media in Wisconsin, Bulletins prices start at $1,381 and go up to $5,424, depending on location.

Wisconsin OOH Average Price: $2,258

Digital Billboards in Jefferson County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,371 up to $4,677 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $511

Bus Panels in Jefferson, WI

Bus panels come in 4 standard sizes, the smallest size costs $362 while the largest full side panel displays can cost as much as $609 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $811

Posters Advertising in Jefferson

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $616 while some locations can cost $979.

What did people do after seeing Jefferson billboards?

We conducted an outdoor advertising survey throughout the major cities in Jefferson County, WI. Conducted from Watertown to Fort Atkinson to Jefferson to Lake Mills to Ixonia, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,022 people in these Jefferson cities about their own personal experiences with outdoor advertising.

Have you ever... WatertownFort AtkinsonJeffersonLake MillsIxonia
Discussed billboard ads you've seen with friends or family 32% 33% 27% 44% 29%
Recommended the advertiser to others 12% 5% 10% 8% 4%
Attended a local event because of a billboard 6% 15% 16% 13% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 23% 31% 14% 19% 17%
Made a purchase at the business advertised 20% 19% 13% 15% 20%
Watched event on television because of a billboard 13% 15% 13% 12% 11%
Tuned in to the radio station featured on a billboard 10% 14% 14% 8% 7%
Visited an advertiser website because of billboards 15% 15% 24% 18% 25%
Googled or otherwise searched online for more details about the message 19% 16% 24% 20% 22%
Googled or otherwise searched online for more details about the advertiser 16% 15% 16% 16% 14%
Accessed a coupon on a billboard from your mobile device 9% 9% 7% 5% 10%

The Wisconsin counties surrounding Jefferson cover a lot of area as well. If you're exclusively seeking billboards in Jefferson County, the cities of Fort Atkinson, Jefferson, and Lake Mills will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Jefferson Billboards

How people FEEL about billboard advertising in Jefferson County?

The table below represents responses to questions from 887 people about consumer attitudes towards outdoor advertisements in Jefferson County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards WatertownFort AtkinsonJeffersonLake MillsIxonia
Are a COOL way to advertise. 67% 71% 77% 79% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 59% 58% 60% 65% 55%
Are a good way to LEARN about SALES and EVENTS 55% 66% 67% 66% 52%
Often catch my ATTENTION 71% 69% 85% 69% 72%
Advertisements on digital billboards stand out more than advertisements online. 70% 65% 71% 70% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 45% 53% 45% 40%
Make the city look more MODERN. 73% 62% 66% 65%
..Are visually APPEALING 69% 77% 71% 62% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 77% 83% 80% 83%
Are an effective way to alert the community about MISSING CHILDREN. 88% 93% 87% 84% 92%
Provide CURRENT and RELEVANT information. 85% 83% 69% 76% 80%