Out-of-Home Advertising in Marathon County, WI

Billboard advertising rentals in Marathon County including local market research. Detailed breakdowns of Marathon ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Marathon County. 

 Frequently Asked Questions 

Billboards in Marathon price out anywhere from $361 per 4 weeks for smaller posters to as much as $5,589 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Marathon County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Marathon County ooh pricing

Take a look at our Marathon ooh market research by city below. Dollar for dollar, ooh advertisements in Marathon are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Marathon

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,885

Bulletins in Marathon

The largest outdoor media in Wisconsin, Bulletins prices start at $1,262 and go up to $4,958, depending on location.

Wisconsin OOH Average Price: $2,247

Digital Billboards in Marathon County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,364 up to $4,654 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $569

Bus Panels in Marathon, WI

Bus panels come in 4 standard sizes, the smallest size costs $403 while the largest full side panel displays can cost as much as $678 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $809

Posters Advertising in Marathon

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $614 while some locations can cost $976.

What did people do after seeing Marathon billboards?

We conducted an outdoor advertising survey throughout the major cities in Marathon County, WI. Conducted from Wausau to Rothschild to Mosinee to Schofield to Spencer, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,137 people in these Marathon cities about their own personal experiences with outdoor advertising.

Have you ever... WausauRothschildMosineeSchofieldSpencer
Discussed billboard ads you've seen with friends or family 42% 33% 32% 31% 38%
Recommended the advertiser to others 7% 7% 12% 8% 12%
Attended a local event because of a billboard 15% 6% 9% 9% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 13% 14% 19% 12% 20%
Made a purchase at the business advertised 15% 17% 20% 21% 15%
Watched event on television because of a billboard 17% 16% 13% 14% 18%
Tuned in to the radio station featured on a billboard 16% 15% 18% 5% 8%
Visited an advertiser website because of billboards 13% 25% 12% 13% 21%
Googled or otherwise searched online for more details about the message 26% 18% 15% 20% 27%
Googled or otherwise searched online for more details about the advertiser 12% 11% 17% 11% 11%
Accessed a coupon on a billboard from your mobile device 12% 5% 8% 5% 8%

The Wisconsin counties surrounding Marathon cover a lot of area as well. If you're exclusively seeking billboards in Marathon County, the cities of Rothschild, Mosinee, and Schofield will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Marathon Billboards

How people FEEL about billboard advertising in Marathon County?

The table below represents responses to questions from 883 people about consumer attitudes towards outdoor advertisements in Marathon County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards WausauRothschildMosineeSchofieldSpencer
Are a COOL way to advertise. 66% 66% 79% 77% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 68% 70% 75% 60%
Are a good way to LEARN about SALES and EVENTS 52% 61% 52% 68% 69%
Often catch my ATTENTION 68% 82% 74% 85% 78%
Advertisements on digital billboards stand out more than advertisements online. 65% 76% 68% 76% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 39% 52% 44% 43%
Make the city look more MODERN. 72% 69% 67% 69%
..Are visually APPEALING 66% 72% 70% 62% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 90% 81% 82% 80%
Are an effective way to alert the community about MISSING CHILDREN. 84% 93% 86% 85% 92%
Provide CURRENT and RELEVANT information. 74% 83% 80% 67% 81%