Out-of-Home Advertising in Fond Du Lac County, WI

Billboard advertising rentals in Fond Du Lac County including local market research. Detailed breakdowns of Fond Du Lac ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Fond Du Lac County. 

 Frequently Asked Questions 

Billboards in Fond Du Lac price out anywhere from $397 per 4 weeks for smaller posters to as much as $6,154 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Fond Du Lac County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Fond Du Lac County ooh pricing

Take a look at our Fond Du Lac ooh market research by city below. Dollar for dollar, ooh advertisements in Fond Du Lac are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Fond Du Lac

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $3,176

Bulletins in Fond Du Lac

The largest outdoor media in Wisconsin, Bulletins prices start at $1,390 and go up to $5,459, depending on location.

Wisconsin OOH Average Price: $2,617

Digital Billboards in Fond Du Lac County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,589 up to $5,422 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $496

Bus Panels in Fond Du Lac, WI

Bus panels come in 4 standard sizes, the smallest size costs $351 while the largest full side panel displays can cost as much as $590 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $809

Posters Advertising in Fond Du Lac

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $614 while some locations can cost $975.

What did people do after seeing Fond Du Lac billboards?

We conducted an outdoor advertising survey throughout the major cities in Fond Du Lac County, WI. Conducted from Fond Du Lac to Ripon to Malone to Campbellsport to Eldorado, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 991 people in these Fond Du Lac cities about their own personal experiences with outdoor advertising.

Have you ever... Fond Du LacRiponMaloneCampbellsportEldorado
Discussed billboard ads you've seen with friends or family 36% 38% 28% 28% 32%
Recommended the advertiser to others 12% 6% 5% 12% 11%
Attended a local event because of a billboard 7% 13% 5% 12% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 17% 26% 15% 13%
Made a purchase at the business advertised 16% 12% 16% 13% 12%
Watched event on television because of a billboard 11% 18% 10% 12% 14%
Tuned in to the radio station featured on a billboard 9% 5% 8% 8% 8%
Visited an advertiser website because of billboards 14% 25% 13% 17% 12%
Googled or otherwise searched online for more details about the message 27% 15% 26% 14% 18%
Googled or otherwise searched online for more details about the advertiser 18% 16% 18% 14% 17%
Accessed a coupon on a billboard from your mobile device 8% 6% 5% 11% 8%

The Wisconsin counties surrounding Fond Du Lac cover a lot of area as well. If you're exclusively seeking billboards in Fond Du Lac County, the cities of Ripon, Malone, and Campbellsport will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Fond Du Lac Billboards

How people FEEL about billboard advertising in Fond Du Lac County?

The table below represents responses to questions from 1,028 people about consumer attitudes towards outdoor advertisements in Fond Du Lac County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards Fond Du LacRiponMaloneCampbellsportEldorado
Are a COOL way to advertise. 65% 67% 69% 69% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 55% 66% 58% 73% 66%
Are a good way to LEARN about SALES and EVENTS 63% 66% 59% 54% 66%
Often catch my ATTENTION 82% 83% 69% 79% 78%
Advertisements on digital billboards stand out more than advertisements online. 66% 75% 71% 67% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 50% 40% 37% 36% 51%
Make the city look more MODERN. 62% 73% 65% 65%
..Are visually APPEALING 72% 68% 71% 77% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 77% 79% 88% 81%
Are an effective way to alert the community about MISSING CHILDREN. 90% 89% 91% 86% 85%
Provide CURRENT and RELEVANT information. 67% 65% 75% 85% 62%