Out-of-Home Advertising in Lincoln County, WI

Billboard advertising rentals in Lincoln County including local market research. Detailed breakdowns of Lincoln ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Lincoln County. 

 Frequently Asked Questions 

Billboards in Lincoln price out anywhere from $321 per 4 weeks for smaller posters to as much as $4,978 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Lincoln County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Lincoln County ooh pricing

Take a look at our Lincoln ooh market research by city below. Dollar for dollar, ooh advertisements in Lincoln are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Lincoln

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,569

Bulletins in Lincoln

The largest outdoor media in Wisconsin, Bulletins prices start at $1,124 and go up to $4,416, depending on location.

Wisconsin OOH Average Price: $2,729

Digital Billboards in Lincoln County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,657 up to $5,654 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $580

Bus Panels in Lincoln, WI

Bus panels come in 4 standard sizes, the smallest size costs $411 while the largest full side panel displays can cost as much as $692 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $765

Posters Advertising in Lincoln

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $580 while some locations can cost $922.

What did people do after seeing Lincoln billboards?

We conducted an outdoor advertising survey throughout the major cities in Lincoln County, WI. Conducted from Milwaukee to Madison to Green Bay to Kenosha to Racine, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,161 people in these Lincoln cities about their own personal experiences with outdoor advertising.

Have you ever... MilwaukeeMadisonGreen BayKenoshaRacine
Discussed billboard ads you've seen with friends or family 41% 41% 45% 37% 30%
Recommended the advertiser to others 10% 8% 9% 5% 9%
Attended a local event because of a billboard 5% 15% 9% 13% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 10% 22% 24% 15%
Made a purchase at the business advertised 18% 14% 19% 16% 19%
Watched event on television because of a billboard 13% 11% 11% 10% 12%
Tuned in to the radio station featured on a billboard 11% 20% 5% 18% 20%
Visited an advertiser website because of billboards 15% 13% 19% 25% 13%
Googled or otherwise searched online for more details about the message 16% 13% 21% 17% 24%
Googled or otherwise searched online for more details about the advertiser 17% 11% 11% 18% 15%
Accessed a coupon on a billboard from your mobile device 5% 9% 12% 9% 5%

The Wisconsin counties surrounding Lincoln cover a lot of area as well. If you're exclusively seeking billboards in Lincoln County, the cities of Madison, Green Bay, and Kenosha will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Lincoln Billboards

How people FEEL about billboard advertising in Lincoln County?

The table below represents responses to questions from 1,072 people about consumer attitudes towards outdoor advertisements in Lincoln County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards MilwaukeeMadisonGreen BayKenoshaRacine
Are a COOL way to advertise. 67% 73% 72% 67% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 69% 71% 63% 64%
Are a good way to LEARN about SALES and EVENTS 69% 53% 64% 67% 64%
Often catch my ATTENTION 68% 75% 78% 77% 76%
Advertisements on digital billboards stand out more than advertisements online. 66% 65% 72% 75% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 45% 48% 47% 49%
Make the city look more MODERN. 70% 66% 66% 62%
..Are visually APPEALING 61% 64% 62% 71% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 88% 88% 77% 81%
Are an effective way to alert the community about MISSING CHILDREN. 86% 90% 93% 88% 92%
Provide CURRENT and RELEVANT information. 76% 85% 72% 65% 69%