Out-of-Home Advertising in La Crosse County, WI

Billboard advertising rentals in La Crosse County including local market research. Detailed breakdowns of La Crosse ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in La Crosse County. 

 Frequently Asked Questions 

Billboards in La Crosse price out anywhere from $373 per 4 weeks for smaller posters to as much as $5,783 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in La Crosse County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about La Crosse County ooh pricing

Take a look at our La Crosse ooh market research by city below. Dollar for dollar, ooh advertisements in La Crosse are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising La Crosse

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,985

Bulletins in La Crosse

The largest outdoor media in Wisconsin, Bulletins prices start at $1,306 and go up to $5,130, depending on location.

Wisconsin OOH Average Price: $2,323

Digital Billboards in La Crosse County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,410 up to $4,812 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $552

Bus Panels in La Crosse, WI

Bus panels come in 4 standard sizes, the smallest size costs $391 while the largest full side panel displays can cost as much as $658 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $787

Posters Advertising in La Crosse

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $597 while some locations can cost $949.

What did people do after seeing La Crosse billboards?

We conducted an outdoor advertising survey throughout the major cities in La Crosse County, WI. Conducted from La Crosse to Onalaska to Holmen to West Salem to Rockland, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,105 people in these La Crosse cities about their own personal experiences with outdoor advertising.

Have you ever... La CrosseOnalaskaHolmenWest SalemRockland
Discussed billboard ads you've seen with friends or family 26% 45% 44% 42% 41%
Recommended the advertiser to others 10% 6% 6% 3% 10%
Attended a local event because of a billboard 8% 11% 15% 6% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 18% 18% 15% 30%
Made a purchase at the business advertised 11% 20% 20% 16% 11%
Watched event on television because of a billboard 17% 11% 15% 16% 16%
Tuned in to the radio station featured on a billboard 8% 18% 18% 11% 9%
Visited an advertiser website because of billboards 18% 25% 14% 17% 15%
Googled or otherwise searched online for more details about the message 16% 14% 10% 25% 20%
Googled or otherwise searched online for more details about the advertiser 19% 12% 19% 19% 11%
Accessed a coupon on a billboard from your mobile device 11% 10% 6% 11% 5%

The Wisconsin counties surrounding La Crosse cover a lot of area as well. If you're exclusively seeking billboards in La Crosse County, the cities of Onalaska, Holmen, and West Salem will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

La Crosse Billboards

How people FEEL about billboard advertising in La Crosse County?

The table below represents responses to questions from 913 people about consumer attitudes towards outdoor advertisements in La Crosse County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards La CrosseOnalaskaHolmenWest SalemRockland
Are a COOL way to advertise. 79% 68% 79% 66% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 69% 57% 61% 56%
Are a good way to LEARN about SALES and EVENTS 69% 52% 62% 55% 68%
Often catch my ATTENTION 80% 76% 75% 72% 81%
Advertisements on digital billboards stand out more than advertisements online. 74% 67% 76% 75% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 36% 50% 37% 53% 46%
Make the city look more MODERN. 62% 69% 65% 74%
..Are visually APPEALING 67% 64% 61% 76% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 79% 77% 87% 84%
Are an effective way to alert the community about MISSING CHILDREN. 87% 88% 90% 85% 91%
Provide CURRENT and RELEVANT information. 65% 81% 84% 75% 65%