Out-of-Home Advertising in California

Billboard advertising rentals in California including local market research. Detailed breakdowns of California ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in California. 

 Frequently Asked Questions 

Billboards in California price out anywhere from $350 per 4 weeks for smaller posters to as much as $5,432 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in California for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about CA ooh pricing.

Take a look at our California ooh market research by county below. Dollar for dollar, ooh advertisements in California are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising CA

Big and small

California 4-week Median Advertising Cost of Array Average Price: $2,804

Bulletins in California

The largest outdoor media in California, Bulletins billboards prices start at $1,227 and go up to $4,819, depending on location.

California OOH Average Price: $2,560

Digital Billboards in California

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,554 up to $5,303 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $511

Bus Panels in California

Bus panels come in 4 standard sizes, the smallest size costs $362 while the largest full side panel displays can cost as much as $608 every 4 weeks.

California Advertising ArrayAverage Price: $690

Posters Advertising in California

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $523 while some locations can cost $832.

What did people do after seeing California billboards?

We conducted an outdoor advertising survey throughout the major counties in and around California. From Los Angeles to Santa Clara County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in San Diego County may produce slightly different results from outdoor ads in Fresno or San Francisco County. Take a look at the questions we asked 1,021 people in these counties about their own personal experiences with California outdoor advertising.

Discussed billboard ads you've seen with friends or family 34% 45% 33% 38% 27%
Recommended the advertiser to others 8% 6% 6% 10% 8%
Attended a local event because of a billboard 11% 9% 13% 14% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 14% 20% 11% 30% 11%
Made a purchase at the business advertised 19% 11% 15% 14% 11%
Watched event on television because of a billboard 13% 18% 17% 10% 15%
Tuned in to the radio station featured on a billboard 6% 8% 11% 8% 13%
Visited an advertiser website because of billboards 11% 14% 13% 17% 21%
Googled or otherwise searched online for more details about the message 15% 17% 21% 12% 13%
Googled or otherwise searched online for more details about the advertiser 15% 19% 19% 14% 19%
Accessed a coupon on a billboard from your mobile device 11% 7% 6% 10% 6%

As you can see, when it comes to billboards, 14% of Los Angeles County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 11% of San Diego County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in California where billboards will likely be most effective.

Outdoor Advertising in California

How people FEEL about billboard advertising in California?

Here are a few other counties in which we conducted our ooh market study; Sacramento County, Alameda County, Kern County, Orange County, Riverside County. The table below represents responses to questions from 1,006 people about consumer attitudes towards outdoor advertisements in California. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

Are a COOL way to advertise. 75% 72% 75% 65% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 66% 65% 65% 66%
Are a good way to LEARN about SALES and EVENTS 65% 52% 52% 61% 52%
Often catch my ATTENTION 83% 68% 75% 79% 71%
Advertisements on digital billboards stand out more than advertisements online. 65% 76% 73% 68% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 36% 49% 52% 42% 51%
Make the city look more MODERN. 73% 67% 63% 67%
..Are visually APPEALING 70% 69% 65% 68% 61%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 85% 80% 89% 83%
Are an effective way to alert the community about MISSING CHILDREN. 91% 92% 92% 93% 87%
Provide CURRENT and RELEVANT information. 67% 85% 82% 71% 61%