Out-of-Home Advertising in Santa Cruz County, CA

Billboard advertising rentals in Santa Cruz County including local market research. Detailed breakdowns of Santa Cruz ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Santa Cruz County. 

 Frequently Asked Questions 

Billboards in Santa Cruz price out anywhere from $351 per 4 weeks for smaller posters to as much as $5,446 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Santa Cruz County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Santa Cruz County ooh pricing

Take a look at our Santa Cruz ooh market research by city below. Dollar for dollar, ooh advertisements in Santa Cruz are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Santa Cruz

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,811

Bulletins in Santa Cruz

The largest outdoor media in California, Bulletins prices start at $1,230 and go up to $4,831, depending on location.

California OOH Average Price: $2,383

Digital Billboards in Santa Cruz County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,447 up to $4,937 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $487

Bus Panels in Santa Cruz, CA

Bus panels come in 4 standard sizes, the smallest size costs $345 while the largest full side panel displays can cost as much as $581 every 4 weeks.

California Advertising PostersAverage Price: $738

Posters Advertising in Santa Cruz

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $560 while some locations can cost $890.

What did people do after seeing Santa Cruz billboards?

We conducted an outdoor advertising survey throughout the major cities in Santa Cruz County, CA. Conducted from Santa Cruz to Watsonville to Scotts Valley to Capitola to Aptos, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 975 people in these Santa Cruz cities about their own personal experiences with outdoor advertising.

Have you ever... Santa CruzWatsonvilleScotts ValleyCapitolaAptos
Discussed billboard ads you've seen with friends or family 33% 37% 30% 41% 29%
Recommended the advertiser to others 9% 12% 4% 5% 12%
Attended a local event because of a billboard 13% 5% 9% 12% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 26% 16% 19% 12%
Made a purchase at the business advertised 16% 16% 17% 11% 16%
Watched event on television because of a billboard 14% 10% 13% 11% 15%
Tuned in to the radio station featured on a billboard 17% 20% 13% 6% 10%
Visited an advertiser website because of billboards 20% 19% 15% 14% 14%
Googled or otherwise searched online for more details about the message 20% 20% 15% 24% 25%
Googled or otherwise searched online for more details about the advertiser 14% 14% 12% 19% 14%
Accessed a coupon on a billboard from your mobile device 10% 10% 8% 8% 8%

The California counties surrounding Santa Cruz cover a lot of area as well. If you're exclusively seeking billboards in Santa Cruz County, the cities of Watsonville, Scotts Valley, and Capitola will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Santa Cruz Billboards

How people FEEL about billboard advertising in Santa Cruz County?

The table below represents responses to questions from 936 people about consumer attitudes towards outdoor advertisements in Santa Cruz County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards Santa CruzWatsonvilleScotts ValleyCapitolaAptos
Are a COOL way to advertise. 70% 67% 72% 77% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 62% 56% 67% 58% 69%
Are a good way to LEARN about SALES and EVENTS 68% 59% 59% 56% 54%
Often catch my ATTENTION 75% 70% 71% 78% 69%
Advertisements on digital billboards stand out more than advertisements online. 68% 72% 74% 65% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 46% 49% 46% 37%
Make the city look more MODERN. 62% 73% 67% 64%
..Are visually APPEALING 75% 67% 76% 74% 74%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 90% 83% 84% 86%
Are an effective way to alert the community about MISSING CHILDREN. 89% 88% 86% 87% 87%
Provide CURRENT and RELEVANT information. 78% 71% 84% 63% 68%