Out-of-Home Advertising in Lassen County, CA

Billboard advertising rentals in Lassen County including local market research. Detailed breakdowns of Lassen ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Lassen County. 

 Frequently Asked Questions 

Billboards in Lassen price out anywhere from $341 per 4 weeks for smaller posters to as much as $5,292 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Lassen County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Lassen County ooh pricing

Take a look at our Lassen ooh market research by city below. Dollar for dollar, ooh advertisements in Lassen are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Lassen

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,731

Bulletins in Lassen

The largest outdoor media in California, Bulletins prices start at $1,195 and go up to $4,695, depending on location.

California OOH Average Price: $2,456

Digital Billboards in Lassen County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,491 up to $5,087 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $555

Bus Panels in Lassen, CA

Bus panels come in 4 standard sizes, the smallest size costs $393 while the largest full side panel displays can cost as much as $662 every 4 weeks.

California Advertising PostersAverage Price: $821

Posters Advertising in Lassen

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $623 while some locations can cost $990.

What did people do after seeing Lassen billboards?

We conducted an outdoor advertising survey throughout the major cities in Lassen County, CA. Conducted from Susanville to Westwood to Janesville to Herlong to Doyle, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,111 people in these Lassen cities about their own personal experiences with outdoor advertising.

Have you ever... SusanvilleWestwoodJanesvilleHerlongDoyle
Discussed billboard ads you've seen with friends or family 37% 37% 39% 31% 44%
Recommended the advertiser to others 3% 4% 3% 6% 5%
Attended a local event because of a billboard 12% 11% 8% 16% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 10% 20% 30% 25%
Made a purchase at the business advertised 20% 19% 10% 17% 20%
Watched event on television because of a billboard 11% 15% 17% 17% 11%
Tuned in to the radio station featured on a billboard 18% 20% 13% 14% 11%
Visited an advertiser website because of billboards 10% 23% 17% 22% 10%
Googled or otherwise searched online for more details about the message 26% 27% 21% 12% 25%
Googled or otherwise searched online for more details about the advertiser 12% 13% 17% 13% 16%
Accessed a coupon on a billboard from your mobile device 11% 10% 6% 11% 11%

The California counties surrounding Lassen cover a lot of area as well. If you're exclusively seeking billboards in Lassen County, the cities of Westwood, Janesville, and Herlong will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Lassen Billboards

How people FEEL about billboard advertising in Lassen County?

The table below represents responses to questions from 965 people about consumer attitudes towards outdoor advertisements in Lassen County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards SusanvilleWestwoodJanesvilleHerlongDoyle
Are a COOL way to advertise. 73% 75% 74% 72% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 75% 63% 75% 69%
Are a good way to LEARN about SALES and EVENTS 64% 53% 61% 62% 53%
Often catch my ATTENTION 77% 74% 84% 69% 68%
Advertisements on digital billboards stand out more than advertisements online. 73% 75% 69% 66% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 52% 50% 50% 45%
Make the city look more MODERN. 65% 72% 73% 74%
..Are visually APPEALING 74% 73% 75% 66% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 85% 79% 81% 84%
Are an effective way to alert the community about MISSING CHILDREN. 88% 84% 87% 89% 90%
Provide CURRENT and RELEVANT information. 81% 66% 83% 73% 79%