Out-of-Home Advertising in Shasta County, CA

Billboard advertising rentals in Shasta County including local market research. Detailed breakdowns of Shasta ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Shasta County. 

 Frequently Asked Questions 

Billboards in Shasta price out anywhere from $397 per 4 weeks for smaller posters to as much as $6,159 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Shasta County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Shasta County ooh pricing

Take a look at our Shasta ooh market research by city below. Dollar for dollar, ooh advertisements in Shasta are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Shasta

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $3,179

Bulletins in Shasta

The largest outdoor media in California, Bulletins prices start at $1,391 and go up to $5,464, depending on location.

California OOH Average Price: $2,776

Digital Billboards in Shasta County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,685 up to $5,750 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $567

Bus Panels in Shasta, CA

Bus panels come in 4 standard sizes, the smallest size costs $402 while the largest full side panel displays can cost as much as $676 every 4 weeks.

California Advertising PostersAverage Price: $792

Posters Advertising in Shasta

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $601 while some locations can cost $955.

What did people do after seeing Shasta billboards?

We conducted an outdoor advertising survey throughout the major cities in Shasta County, CA. Conducted from Redding to Shasta Lake to Anderson to Burney to Cottonwood, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,134 people in these Shasta cities about their own personal experiences with outdoor advertising.

Have you ever... ReddingShasta LakeAndersonBurneyCottonwood
Discussed billboard ads you've seen with friends or family 42% 40% 27% 40% 40%
Recommended the advertiser to others 7% 11% 5% 5% 4%
Attended a local event because of a billboard 5% 10% 13% 6% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 21% 31% 31% 19% 14%
Made a purchase at the business advertised 14% 14% 17% 11% 14%
Watched event on television because of a billboard 11% 16% 15% 11% 10%
Tuned in to the radio station featured on a billboard 6% 13% 14% 6% 17%
Visited an advertiser website because of billboards 21% 24% 15% 19% 20%
Googled or otherwise searched online for more details about the message 27% 22% 21% 16% 12%
Googled or otherwise searched online for more details about the advertiser 18% 17% 14% 17% 12%
Accessed a coupon on a billboard from your mobile device 5% 9% 8% 5% 8%

The California counties surrounding Shasta cover a lot of area as well. If you're exclusively seeking billboards in Shasta County, the cities of Shasta Lake, Anderson, and Burney will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Shasta Billboards

How people FEEL about billboard advertising in Shasta County?

The table below represents responses to questions from 1,090 people about consumer attitudes towards outdoor advertisements in Shasta County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards ReddingShasta LakeAndersonBurneyCottonwood
Are a COOL way to advertise. 66% 72% 77% 69% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 64% 67% 74% 72%
Are a good way to LEARN about SALES and EVENTS 60% 57% 62% 62% 56%
Often catch my ATTENTION 80% 77% 75% 70% 68%
Advertisements on digital billboards stand out more than advertisements online. 74% 71% 75% 76% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 39% 48% 49% 45%
Make the city look more MODERN. 63% 70% 64% 71%
..Are visually APPEALING 63% 61% 72% 63% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 87% 78% 82% 88%
Are an effective way to alert the community about MISSING CHILDREN. 85% 89% 92% 90% 91%
Provide CURRENT and RELEVANT information. 66% 70% 81% 84% 81%