Out-of-Home Advertising in San Francisco County, CA

Billboard advertising rentals in San Francisco County including local market research. Detailed breakdowns of San Francisco ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in San Francisco County. 

 Frequently Asked Questions 

Billboards in San Francisco price out anywhere from $350 per 4 weeks for smaller posters to as much as $5,432 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in San Francisco County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about San Francisco County ooh pricing

Take a look at our San Francisco ooh market research by city below. Dollar for dollar, ooh advertisements in San Francisco are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising San Francisco

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,804

Bulletins in San Francisco

The largest outdoor media in California, Bulletins prices start at $1,227 and go up to $4,819, depending on location.

California OOH Average Price: $2,560

Digital Billboards in San Francisco County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,554 up to $5,303 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $511

Bus Panels in San Francisco, CA

Bus panels come in 4 standard sizes, the smallest size costs $362 while the largest full side panel displays can cost as much as $608 every 4 weeks.

California Advertising PostersAverage Price: $690

Posters Advertising in San Francisco

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $523 while some locations can cost $832.

What did people do after seeing San Francisco billboards?

We conducted an outdoor advertising survey throughout the major cities in San Francisco County, CA. Conducted from Los Angeles to San Diego to San Jose to San Francisco to Fresno, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,021 people in these San Francisco cities about their own personal experiences with outdoor advertising.

Have you ever... Los AngelesSan DiegoSan JoseSan FranciscoFresno
Discussed billboard ads you've seen with friends or family 34% 45% 33% 38% 27%
Recommended the advertiser to others 8% 6% 6% 10% 8%
Attended a local event because of a billboard 11% 9% 13% 14% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 14% 20% 11% 30% 11%
Made a purchase at the business advertised 19% 11% 15% 14% 11%
Watched event on television because of a billboard 13% 18% 17% 10% 15%
Tuned in to the radio station featured on a billboard 6% 8% 11% 8% 13%
Visited an advertiser website because of billboards 11% 14% 13% 17% 21%
Googled or otherwise searched online for more details about the message 15% 17% 21% 12% 13%
Googled or otherwise searched online for more details about the advertiser 15% 19% 19% 14% 19%
Accessed a coupon on a billboard from your mobile device 11% 7% 6% 10% 6%

The California counties surrounding San Francisco cover a lot of area as well. If you're exclusively seeking billboards in San Francisco County, the cities of San Diego, San Jose, and San Francisco will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

San Francisco Billboards

How people FEEL about billboard advertising in San Francisco County?

The table below represents responses to questions from 1,006 people about consumer attitudes towards outdoor advertisements in San Francisco County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards Los AngelesSan DiegoSan JoseSan FranciscoFresno
Are a COOL way to advertise. 79% 77% 79% 68% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 63% 69% 67% 68%
Are a good way to LEARN about SALES and EVENTS 52% 62% 67% 55% 57%
Often catch my ATTENTION 74% 76% 79% 68% 79%
Advertisements on digital billboards stand out more than advertisements online. 68% 67% 72% 66% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 40% 41% 50% 47% 38%
Make the city look more MODERN. 65% 63% 72% 67%
..Are visually APPEALING 78% 61% 77% 72% 61%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 84% 87% 84% 86%
Are an effective way to alert the community about MISSING CHILDREN. 87% 91% 89% 89% 84%
Provide CURRENT and RELEVANT information. 82% 77% 61% 79% 68%