Out-of-Home Advertising in Fresno County, CA

Billboard advertising rentals in Fresno County including local market research. Detailed breakdowns of Fresno ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Fresno County. 

 Frequently Asked Questions 

Billboards in Fresno price out anywhere from $344 per 4 weeks for smaller posters to as much as $5,333 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Fresno County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Fresno County ooh pricing

Take a look at our Fresno ooh market research by city below. Dollar for dollar, ooh advertisements in Fresno are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Fresno

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,752

Bulletins in Fresno

The largest outdoor media in California, Bulletins prices start at $1,204 and go up to $4,731, depending on location.

California OOH Average Price: $2,643

Digital Billboards in Fresno County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,605 up to $5,475 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $518

Bus Panels in Fresno, CA

Bus panels come in 4 standard sizes, the smallest size costs $367 while the largest full side panel displays can cost as much as $618 every 4 weeks.

California Advertising PostersAverage Price: $723

Posters Advertising in Fresno

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $549 while some locations can cost $872.

What did people do after seeing Fresno billboards?

We conducted an outdoor advertising survey throughout the major cities in Fresno County, CA. Conducted from Fresno to Clovis to Reedley to Sanger to Selma, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,037 people in these Fresno cities about their own personal experiences with outdoor advertising.

Have you ever... FresnoClovisReedleySangerSelma
Discussed billboard ads you've seen with friends or family 27% 36% 40% 26% 27%
Recommended the advertiser to others 8% 9% 11% 10% 7%
Attended a local event because of a billboard 5% 6% 13% 6% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 11% 22% 14% 31% 30%
Made a purchase at the business advertised 11% 12% 10% 12% 13%
Watched event on television because of a billboard 15% 12% 13% 15% 13%
Tuned in to the radio station featured on a billboard 13% 10% 19% 20% 17%
Visited an advertiser website because of billboards 21% 22% 22% 24% 13%
Googled or otherwise searched online for more details about the message 13% 26% 18% 26% 25%
Googled or otherwise searched online for more details about the advertiser 19% 18% 18% 17% 11%
Accessed a coupon on a billboard from your mobile device 6% 12% 7% 9% 5%

The California counties surrounding Fresno cover a lot of area as well. If you're exclusively seeking billboards in Fresno County, the cities of Clovis, Reedley, and Sanger will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Fresno Billboards

How people FEEL about billboard advertising in Fresno County?

The table below represents responses to questions from 1,038 people about consumer attitudes towards outdoor advertisements in Fresno County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards FresnoClovisReedleySangerSelma
Are a COOL way to advertise. 77% 65% 71% 65% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 68% 66% 74% 75% 71%
Are a good way to LEARN about SALES and EVENTS 57% 68% 57% 62% 58%
Often catch my ATTENTION 79% 70% 69% 74% 73%
Advertisements on digital billboards stand out more than advertisements online. 72% 76% 73% 69% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 38% 49% 40% 54% 51%
Make the city look more MODERN. 67% 65% 67% 67%
..Are visually APPEALING 61% 77% 78% 66% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 86% 78% 79% 78%
Are an effective way to alert the community about MISSING CHILDREN. 84% 88% 92% 93% 91%
Provide CURRENT and RELEVANT information. 68% 84% 62% 77% 63%