Out-of-Home Advertising in San Diego County, CA

Billboard advertising rentals in San Diego County including local market research. Detailed breakdowns of San Diego ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in San Diego County. 

 Frequently Asked Questions 

Billboards in San Diego price out anywhere from $366 per 4 weeks for smaller posters to as much as $5,669 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in San Diego County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about San Diego County ooh pricing

Take a look at our San Diego ooh market research by city below. Dollar for dollar, ooh advertisements in San Diego are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising San Diego

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,926

Bulletins in San Diego

The largest outdoor media in California, Bulletins prices start at $1,280 and go up to $5,029, depending on location.

California OOH Average Price: $2,330

Digital Billboards in San Diego County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,415 up to $4,827 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $574

Bus Panels in San Diego, CA

Bus panels come in 4 standard sizes, the smallest size costs $406 while the largest full side panel displays can cost as much as $684 every 4 weeks.

California Advertising PostersAverage Price: $781

Posters Advertising in San Diego

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $593 while some locations can cost $942.

What did people do after seeing San Diego billboards?

We conducted an outdoor advertising survey throughout the major cities in San Diego County, CA. Conducted from San Diego to Chula Vista to Oceanside to Escondido to Carlsbad, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,147 people in these San Diego cities about their own personal experiences with outdoor advertising.

Have you ever... San DiegoChula VistaOceansideEscondidoCarlsbad
Discussed billboard ads you've seen with friends or family 45% 28% 28% 27% 45%
Recommended the advertiser to others 6% 10% 4% 9% 12%
Attended a local event because of a billboard 9% 6% 8% 8% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 21% 14% 18% 31%
Made a purchase at the business advertised 11% 16% 20% 20% 12%
Watched event on television because of a billboard 18% 11% 16% 17% 18%
Tuned in to the radio station featured on a billboard 8% 19% 7% 9% 12%
Visited an advertiser website because of billboards 14% 11% 24% 12% 17%
Googled or otherwise searched online for more details about the message 17% 17% 17% 20% 23%
Googled or otherwise searched online for more details about the advertiser 19% 11% 14% 17% 12%
Accessed a coupon on a billboard from your mobile device 7% 12% 11% 6% 9%

The California counties surrounding San Diego cover a lot of area as well. If you're exclusively seeking billboards in San Diego County, the cities of Chula Vista, Oceanside, and Escondido will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

San Diego Billboards

How people FEEL about billboard advertising in San Diego County?

The table below represents responses to questions from 916 people about consumer attitudes towards outdoor advertisements in San Diego County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards San DiegoChula VistaOceansideEscondidoCarlsbad
Are a COOL way to advertise. 77% 72% 74% 76% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 68% 57% 62% 60%
Are a good way to LEARN about SALES and EVENTS 62% 62% 67% 61% 67%
Often catch my ATTENTION 76% 70% 73% 68% 73%
Advertisements on digital billboards stand out more than advertisements online. 67% 74% 70% 75% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 36% 52% 52% 39%
Make the city look more MODERN. 63% 69% 68% 69%
..Are visually APPEALING 61% 71% 75% 62% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 87% 77% 77% 86%
Are an effective way to alert the community about MISSING CHILDREN. 91% 88% 89% 85% 91%
Provide CURRENT and RELEVANT information. 77% 65% 70% 65% 71%