Out-of-Home Advertising in Alameda County, CA

Billboard advertising rentals in Alameda County including local market research. Detailed breakdowns of Alameda ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Alameda County. 

 Frequently Asked Questions 

Billboards in Alameda price out anywhere from $329 per 4 weeks for smaller posters to as much as $5,105 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Alameda County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Alameda County ooh pricing

Take a look at our Alameda ooh market research by city below. Dollar for dollar, ooh advertisements in Alameda are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Alameda

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,635

Bulletins in Alameda

The largest outdoor media in California, Bulletins prices start at $1,153 and go up to $4,528, depending on location.

California OOH Average Price: $2,381

Digital Billboards in Alameda County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,446 up to $4,933 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $516

Bus Panels in Alameda, CA

Bus panels come in 4 standard sizes, the smallest size costs $365 while the largest full side panel displays can cost as much as $614 every 4 weeks.

California Advertising PostersAverage Price: $756

Posters Advertising in Alameda

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $574 while some locations can cost $912.

What did people do after seeing Alameda billboards?

We conducted an outdoor advertising survey throughout the major cities in Alameda County, CA. Conducted from Oakland to Fremont to Hayward to Berkeley to San Leandro, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,031 people in these Alameda cities about their own personal experiences with outdoor advertising.

Have you ever... OaklandFremontHaywardBerkeleySan Leandro
Discussed billboard ads you've seen with friends or family 40% 29% 29% 40% 45%
Recommended the advertiser to others 12% 8% 9% 9% 4%
Attended a local event because of a billboard 12% 9% 11% 5% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 24% 15% 27% 18%
Made a purchase at the business advertised 18% 19% 21% 14% 17%
Watched event on television because of a billboard 15% 16% 13% 15% 13%
Tuned in to the radio station featured on a billboard 11% 18% 7% 14% 10%
Visited an advertiser website because of billboards 13% 14% 18% 23% 23%
Googled or otherwise searched online for more details about the message 27% 20% 14% 13% 13%
Googled or otherwise searched online for more details about the advertiser 19% 16% 15% 17% 19%
Accessed a coupon on a billboard from your mobile device 5% 5% 8% 12% 11%

The California counties surrounding Alameda cover a lot of area as well. If you're exclusively seeking billboards in Alameda County, the cities of Fremont, Hayward, and Berkeley will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Alameda Billboards

How people FEEL about billboard advertising in Alameda County?

The table below represents responses to questions from 935 people about consumer attitudes towards outdoor advertisements in Alameda County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards OaklandFremontHaywardBerkeleySan Leandro
Are a COOL way to advertise. 72% 78% 66% 65% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 66% 69% 75% 66% 64%
Are a good way to LEARN about SALES and EVENTS 52% 67% 52% 69% 57%
Often catch my ATTENTION 68% 83% 71% 69% 84%
Advertisements on digital billboards stand out more than advertisements online. 76% 69% 68% 70% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 51% 52% 35% 39%
Make the city look more MODERN. 67% 71% 63% 67%
..Are visually APPEALING 69% 63% 75% 66% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 88% 84% 90% 87%
Are an effective way to alert the community about MISSING CHILDREN. 92% 88% 88% 88% 89%
Provide CURRENT and RELEVANT information. 85% 71% 75% 68% 62%