Out-of-Home Advertising in Kings County, CA

Billboard advertising rentals in Kings County including local market research. Detailed breakdowns of Kings ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Kings County. 

 Frequently Asked Questions 

Billboards in Kings price out anywhere from $376 per 4 weeks for smaller posters to as much as $5,820 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Kings County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Kings County ooh pricing

Take a look at our Kings ooh market research by city below. Dollar for dollar, ooh advertisements in Kings are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Kings

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $3,004

Bulletins in Kings

The largest outdoor media in California, Bulletins prices start at $1,314 and go up to $5,163, depending on location.

California OOH Average Price: $2,714

Digital Billboards in Kings County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,648 up to $5,621 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $548

Bus Panels in Kings, CA

Bus panels come in 4 standard sizes, the smallest size costs $388 while the largest full side panel displays can cost as much as $653 every 4 weeks.

California Advertising PostersAverage Price: $822

Posters Advertising in Kings

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $623 while some locations can cost $991.

What did people do after seeing Kings billboards?

We conducted an outdoor advertising survey throughout the major cities in Kings County, CA. Conducted from Hanford to Lemoore to Corcoran to Avenal to Kettleman City, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,097 people in these Kings cities about their own personal experiences with outdoor advertising.

Have you ever... HanfordLemooreCorcoranAvenalKettleman City
Discussed billboard ads you've seen with friends or family 38% 44% 29% 40% 31%
Recommended the advertiser to others 8% 10% 4% 5% 11%
Attended a local event because of a billboard 16% 9% 7% 5% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 31% 18% 26% 30%
Made a purchase at the business advertised 18% 15% 16% 12% 13%
Watched event on television because of a billboard 15% 12% 16% 12% 17%
Tuned in to the radio station featured on a billboard 9% 10% 12% 8% 13%
Visited an advertiser website because of billboards 15% 21% 22% 20% 17%
Googled or otherwise searched online for more details about the message 12% 14% 15% 17% 17%
Googled or otherwise searched online for more details about the advertiser 11% 18% 18% 19% 15%
Accessed a coupon on a billboard from your mobile device 8% 7% 11% 9% 10%

The California counties surrounding Kings cover a lot of area as well. If you're exclusively seeking billboards in Kings County, the cities of Lemoore, Corcoran, and Avenal will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Kings Billboards

How people FEEL about billboard advertising in Kings County?

The table below represents responses to questions from 1,066 people about consumer attitudes towards outdoor advertisements in Kings County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards HanfordLemooreCorcoranAvenalKettleman City
Are a COOL way to advertise. 69% 78% 73% 66% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 62% 69% 70% 72% 58%
Are a good way to LEARN about SALES and EVENTS 58% 52% 55% 62% 67%
Often catch my ATTENTION 69% 85% 68% 83% 85%
Advertisements on digital billboards stand out more than advertisements online. 76% 69% 76% 75% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 38% 38% 48% 52%
Make the city look more MODERN. 74% 74% 71% 68%
..Are visually APPEALING 68% 74% 71% 70% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 90% 78% 82% 81%
Are an effective way to alert the community about MISSING CHILDREN. 91% 86% 90% 89% 93%
Provide CURRENT and RELEVANT information. 71% 61% 66% 68% 68%