Out-of-Home Advertising in Santa Barbara County, CA

Billboard advertising rentals in Santa Barbara County including local market research. Detailed breakdowns of Santa Barbara ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Santa Barbara County. 

 Frequently Asked Questions 

Billboards in Santa Barbara price out anywhere from $346 per 4 weeks for smaller posters to as much as $5,369 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Santa Barbara County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Santa Barbara County ooh pricing

Take a look at our Santa Barbara ooh market research by city below. Dollar for dollar, ooh advertisements in Santa Barbara are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Santa Barbara

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,771

Bulletins in Santa Barbara

The largest outdoor media in California, Bulletins prices start at $1,212 and go up to $4,763, depending on location.

California OOH Average Price: $2,517

Digital Billboards in Santa Barbara County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,528 up to $5,214 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $596

Bus Panels in Santa Barbara, CA

Bus panels come in 4 standard sizes, the smallest size costs $422 while the largest full side panel displays can cost as much as $710 every 4 weeks.

California Advertising PostersAverage Price: $833

Posters Advertising in Santa Barbara

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $632 while some locations can cost $1,004.

What did people do after seeing Santa Barbara billboards?

We conducted an outdoor advertising survey throughout the major cities in Santa Barbara County, CA. Conducted from Santa Maria to Santa Barbara to Lompoc to Goleta to Carpinteria, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,192 people in these Santa Barbara cities about their own personal experiences with outdoor advertising.

Have you ever... Santa MariaSanta BarbaraLompocGoletaCarpinteria
Discussed billboard ads you've seen with friends or family 33% 30% 43% 37% 34%
Recommended the advertiser to others 8% 5% 7% 8% 6%
Attended a local event because of a billboard 14% 5% 11% 10% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 27% 25% 24% 15% 28%
Made a purchase at the business advertised 18% 16% 13% 19% 15%
Watched event on television because of a billboard 11% 18% 10% 17% 13%
Tuned in to the radio station featured on a billboard 8% 12% 12% 19% 19%
Visited an advertiser website because of billboards 18% 23% 21% 19% 14%
Googled or otherwise searched online for more details about the message 24% 22% 24% 13% 23%
Googled or otherwise searched online for more details about the advertiser 18% 13% 17% 18% 17%
Accessed a coupon on a billboard from your mobile device 6% 12% 6% 6% 7%

The California counties surrounding Santa Barbara cover a lot of area as well. If you're exclusively seeking billboards in Santa Barbara County, the cities of Santa Barbara, Lompoc, and Goleta will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Santa Barbara Billboards

How people FEEL about billboard advertising in Santa Barbara County?

The table below represents responses to questions from 989 people about consumer attitudes towards outdoor advertisements in Santa Barbara County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards Santa MariaSanta BarbaraLompocGoletaCarpinteria
Are a COOL way to advertise. 68% 70% 78% 68% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 74% 61% 66% 69% 73%
Are a good way to LEARN about SALES and EVENTS 65% 64% 64% 66% 58%
Often catch my ATTENTION 73% 70% 71% 83% 83%
Advertisements on digital billboards stand out more than advertisements online. 65% 76% 74% 67% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 37% 37% 47% 36% 44%
Make the city look more MODERN. 73% 62% 67% 73%
..Are visually APPEALING 76% 62% 69% 75% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 78% 85% 88% 87%
Are an effective way to alert the community about MISSING CHILDREN. 88% 87% 91% 84% 86%
Provide CURRENT and RELEVANT information. 83% 81% 81% 66% 80%