Out-of-Home Advertising in Sonoma County, CA

Billboard advertising rentals in Sonoma County including local market research. Detailed breakdowns of Sonoma ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Sonoma County. 

 Frequently Asked Questions 

Billboards in Sonoma price out anywhere from $387 per 4 weeks for smaller posters to as much as $5,991 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Sonoma County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Sonoma County ooh pricing

Take a look at our Sonoma ooh market research by city below. Dollar for dollar, ooh advertisements in Sonoma are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Sonoma

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $3,092

Bulletins in Sonoma

The largest outdoor media in California, Bulletins prices start at $1,353 and go up to $5,315, depending on location.

California OOH Average Price: $2,546

Digital Billboards in Sonoma County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,546 up to $5,274 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $540

Bus Panels in Sonoma, CA

Bus panels come in 4 standard sizes, the smallest size costs $382 while the largest full side panel displays can cost as much as $643 every 4 weeks.

California Advertising PostersAverage Price: $752

Posters Advertising in Sonoma

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $571 while some locations can cost $907.

What did people do after seeing Sonoma billboards?

We conducted an outdoor advertising survey throughout the major cities in Sonoma County, CA. Conducted from Santa Rosa to Petaluma to Rohnert Park to Windsor to Healdsburg, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,079 people in these Sonoma cities about their own personal experiences with outdoor advertising.

Have you ever... Santa RosaPetalumaRohnert ParkWindsorHealdsburg
Discussed billboard ads you've seen with friends or family 37% 31% 31% 45% 44%
Recommended the advertiser to others 12% 9% 7% 6% 4%
Attended a local event because of a billboard 11% 7% 9% 9% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 14% 29% 21% 20%
Made a purchase at the business advertised 16% 20% 13% 19% 18%
Watched event on television because of a billboard 15% 15% 16% 12% 10%
Tuned in to the radio station featured on a billboard 8% 16% 18% 12% 12%
Visited an advertiser website because of billboards 10% 19% 14% 12% 21%
Googled or otherwise searched online for more details about the message 15% 13% 23% 16% 14%
Googled or otherwise searched online for more details about the advertiser 15% 19% 17% 16% 16%
Accessed a coupon on a billboard from your mobile device 12% 11% 12% 8% 10%

The California counties surrounding Sonoma cover a lot of area as well. If you're exclusively seeking billboards in Sonoma County, the cities of Petaluma, Rohnert Park, and Windsor will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Sonoma Billboards

How people FEEL about billboard advertising in Sonoma County?

The table below represents responses to questions from 1,000 people about consumer attitudes towards outdoor advertisements in Sonoma County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards Santa RosaPetalumaRohnert ParkWindsorHealdsburg
Are a COOL way to advertise. 69% 68% 67% 75% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 62% 67% 56% 59% 61%
Are a good way to LEARN about SALES and EVENTS 64% 53% 58% 63% 69%
Often catch my ATTENTION 80% 81% 83% 75% 82%
Advertisements on digital billboards stand out more than advertisements online. 73% 66% 67% 67% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 51% 45% 49% 47% 35%
Make the city look more MODERN. 70% 66% 74% 62%
..Are visually APPEALING 64% 73% 62% 75% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 86% 81% 85% 89%
Are an effective way to alert the community about MISSING CHILDREN. 87% 93% 85% 93% 88%
Provide CURRENT and RELEVANT information. 82% 81% 60% 83% 67%