Out-of-Home Advertising in Madera County, CA

Billboard advertising rentals in Madera County including local market research. Detailed breakdowns of Madera ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Madera County. 

 Frequently Asked Questions 

Billboards in Madera price out anywhere from $392 per 4 weeks for smaller posters to as much as $6,076 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Madera County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Madera County ooh pricing

Take a look at our Madera ooh market research by city below. Dollar for dollar, ooh advertisements in Madera are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Madera

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $3,136

Bulletins in Madera

The largest outdoor media in California, Bulletins prices start at $1,372 and go up to $5,390, depending on location.

California OOH Average Price: $2,493

Digital Billboards in Madera County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,513 up to $5,163 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $534

Bus Panels in Madera, CA

Bus panels come in 4 standard sizes, the smallest size costs $378 while the largest full side panel displays can cost as much as $636 every 4 weeks.

California Advertising PostersAverage Price: $712

Posters Advertising in Madera

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $540 while some locations can cost $858.

What did people do after seeing Madera billboards?

We conducted an outdoor advertising survey throughout the major cities in Madera County, CA. Conducted from Madera to Chowchilla to Coarsegold to Oakhurst to Ahwahnee, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,068 people in these Madera cities about their own personal experiences with outdoor advertising.

Have you ever... MaderaChowchillaCoarsegoldOakhurstAhwahnee
Discussed billboard ads you've seen with friends or family 30% 38% 42% 37% 32%
Recommended the advertiser to others 6% 7% 9% 3% 3%
Attended a local event because of a billboard 15% 7% 9% 11% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 17% 22% 14% 20%
Made a purchase at the business advertised 18% 12% 13% 19% 19%
Watched event on television because of a billboard 16% 11% 16% 12% 12%
Tuned in to the radio station featured on a billboard 15% 16% 13% 18% 12%
Visited an advertiser website because of billboards 18% 18% 25% 24% 18%
Googled or otherwise searched online for more details about the message 20% 15% 24% 11% 16%
Googled or otherwise searched online for more details about the advertiser 11% 13% 19% 12% 14%
Accessed a coupon on a billboard from your mobile device 8% 9% 11% 12% 6%

The California counties surrounding Madera cover a lot of area as well. If you're exclusively seeking billboards in Madera County, the cities of Chowchilla, Coarsegold, and Oakhurst will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Madera Billboards

How people FEEL about billboard advertising in Madera County?

The table below represents responses to questions from 979 people about consumer attitudes towards outdoor advertisements in Madera County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards MaderaChowchillaCoarsegoldOakhurstAhwahnee
Are a COOL way to advertise. 77% 69% 66% 73% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 66% 60% 68% 72%
Are a good way to LEARN about SALES and EVENTS 53% 64% 66% 54% 57%
Often catch my ATTENTION 85% 68% 76% 72% 72%
Advertisements on digital billboards stand out more than advertisements online. 70% 69% 72% 65% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 45% 45% 47% 37%
Make the city look more MODERN. 68% 64% 62% 65%
..Are visually APPEALING 68% 70% 78% 71% 70%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 89% 88% 81% 81%
Are an effective way to alert the community about MISSING CHILDREN. 88% 88% 92% 87% 88%
Provide CURRENT and RELEVANT information. 70% 80% 73% 68% 71%