Out-of-Home Advertising in Monterey County, CA

Billboard advertising rentals in Monterey County including local market research. Detailed breakdowns of Monterey ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Monterey County. 

 Frequently Asked Questions 

Billboards in Monterey price out anywhere from $375 per 4 weeks for smaller posters to as much as $5,819 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Monterey County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Monterey County ooh pricing

Take a look at our Monterey ooh market research by city below. Dollar for dollar, ooh advertisements in Monterey are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Monterey

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $3,003

Bulletins in Monterey

The largest outdoor media in California, Bulletins prices start at $1,314 and go up to $5,162, depending on location.

California OOH Average Price: $2,624

Digital Billboards in Monterey County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,593 up to $5,435 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $569

Bus Panels in Monterey, CA

Bus panels come in 4 standard sizes, the smallest size costs $403 while the largest full side panel displays can cost as much as $678 every 4 weeks.

California Advertising PostersAverage Price: $763

Posters Advertising in Monterey

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $579 while some locations can cost $920.

What did people do after seeing Monterey billboards?

We conducted an outdoor advertising survey throughout the major cities in Monterey County, CA. Conducted from Salinas to Seaside to Monterey to Soledad to Marina, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,138 people in these Monterey cities about their own personal experiences with outdoor advertising.

Have you ever... SalinasSeasideMontereySoledadMarina
Discussed billboard ads you've seen with friends or family 34% 26% 26% 42% 31%
Recommended the advertiser to others 6% 12% 6% 12% 7%
Attended a local event because of a billboard 13% 14% 5% 15% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 31% 11% 17% 29%
Made a purchase at the business advertised 11% 10% 21% 17% 14%
Watched event on television because of a billboard 17% 14% 18% 16% 14%
Tuned in to the radio station featured on a billboard 8% 16% 14% 7% 9%
Visited an advertiser website because of billboards 15% 11% 25% 10% 21%
Googled or otherwise searched online for more details about the message 12% 13% 22% 10% 24%
Googled or otherwise searched online for more details about the advertiser 19% 18% 14% 14% 11%
Accessed a coupon on a billboard from your mobile device 9% 10% 7% 7% 9%

The California counties surrounding Monterey cover a lot of area as well. If you're exclusively seeking billboards in Monterey County, the cities of Seaside, Monterey, and Soledad will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Monterey Billboards

How people FEEL about billboard advertising in Monterey County?

The table below represents responses to questions from 1,031 people about consumer attitudes towards outdoor advertisements in Monterey County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards SalinasSeasideMontereySoledadMarina
Are a COOL way to advertise. 70% 73% 73% 65% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 70% 68% 60% 55% 63%
Are a good way to LEARN about SALES and EVENTS 59% 69% 53% 60% 52%
Often catch my ATTENTION 71% 79% 70% 70% 72%
Advertisements on digital billboards stand out more than advertisements online. 66% 71% 68% 68% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 45% 43% 38% 48%
Make the city look more MODERN. 65% 70% 64% 68%
..Are visually APPEALING 65% 75% 76% 68% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 88% 85% 87% 89%
Are an effective way to alert the community about MISSING CHILDREN. 85% 93% 84% 90% 86%
Provide CURRENT and RELEVANT information. 62% 68% 63% 80% 73%