Out-of-Home Advertising in Humboldt County, CA

Billboard advertising rentals in Humboldt County including local market research. Detailed breakdowns of Humboldt ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Humboldt County. 

 Frequently Asked Questions 

Billboards in Humboldt price out anywhere from $325 per 4 weeks for smaller posters to as much as $5,039 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Humboldt County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Humboldt County ooh pricing

Take a look at our Humboldt ooh market research by city below. Dollar for dollar, ooh advertisements in Humboldt are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

We are a nationwide billboard rental provider:
* Tell us where and when you want to advertise
* We'll locate all available billboards and provide price quotes
* Choose the option that works for you.

outdoor advertising Humboldt

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,601

Bulletins in Humboldt

The largest outdoor media in California, Bulletins prices start at $1,138 and go up to $4,470, depending on location.

California OOH Average Price: $2,753

Digital Billboards in Humboldt County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,672 up to $5,703 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $579

Bus Panels in Humboldt, CA

Bus panels come in 4 standard sizes, the smallest size costs $410 while the largest full side panel displays can cost as much as $690 every 4 weeks.

California Advertising PostersAverage Price: $770

Posters Advertising in Humboldt

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $585 while some locations can cost $929.

What did people do after seeing Humboldt billboards?

We conducted an outdoor advertising survey throughout the major cities in Humboldt County, CA. Conducted from Eureka to Arcata to Fortuna to Hoopa to Mckinleyville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,159 people in these Humboldt cities about their own personal experiences with outdoor advertising.

Have you ever... EurekaArcataFortunaHoopaMckinleyville
Discussed billboard ads you've seen with friends or family 26% 45% 43% 40% 28%
Recommended the advertiser to others 8% 3% 10% 6% 8%
Attended a local event because of a billboard 16% 5% 5% 15% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 29% 16% 29% 20% 27%
Made a purchase at the business advertised 14% 17% 18% 11% 20%
Watched event on television because of a billboard 12% 15% 10% 15% 18%
Tuned in to the radio station featured on a billboard 20% 5% 17% 17% 19%
Visited an advertiser website because of billboards 20% 19% 25% 24% 23%
Googled or otherwise searched online for more details about the message 21% 17% 13% 11% 13%
Googled or otherwise searched online for more details about the advertiser 11% 16% 12% 13% 19%
Accessed a coupon on a billboard from your mobile device 6% 8% 6% 5% 5%

The California counties surrounding Humboldt cover a lot of area as well. If you're exclusively seeking billboards in Humboldt County, the cities of Arcata, Fortuna, and Hoopa will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Humboldt Billboards

How people FEEL about billboard advertising in Humboldt County?

The table below represents responses to questions from 1,082 people about consumer attitudes towards outdoor advertisements in Humboldt County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards EurekaArcataFortunaHoopaMckinleyville
Are a COOL way to advertise. 68% 76% 66% 79% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 64% 58% 64% 69%
Are a good way to LEARN about SALES and EVENTS 58% 66% 55% 55% 56%
Often catch my ATTENTION 83% 78% 80% 74% 76%
Advertisements on digital billboards stand out more than advertisements online. 74% 72% 73% 65% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 47% 53% 39% 54%
Make the city look more MODERN. 64% 71% 66% 65%
..Are visually APPEALING 66% 67% 69% 72% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 87% 87% 87% 90%
Are an effective way to alert the community about MISSING CHILDREN. 93% 92% 84% 86% 86%
Provide CURRENT and RELEVANT information. 68% 84% 67% 62% 65%