Out-of-Home Advertising in Illinois

Billboard advertising rentals in Illinois including local market research. Detailed breakdowns of Illinois ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Illinois. 

 Frequently Asked Questions 

Billboards in Illinois price out anywhere from $336 per 4 weeks for smaller posters to as much as $5,204 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Illinois for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about IL ooh pricing.

Take a look at our Illinois ooh market research by county below. Dollar for dollar, ooh advertisements in Illinois are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising IL

Big and small

Illinois 4-week Median Advertising Cost of Array Average Price: $2,686

Bulletins in Illinois

The largest outdoor media in Illinois, Bulletins billboards prices start at $1,175 and go up to $4,616, depending on location.

Illinois OOH Average Price: $2,656

Digital Billboards in Illinois

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,613 up to $5,502 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $563

Bus Panels in Illinois

Bus panels come in 4 standard sizes, the smallest size costs $399 while the largest full side panel displays can cost as much as $671 every 4 weeks.

Illinois Advertising ArrayAverage Price: $796

Posters Advertising in Illinois

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $604 while some locations can cost $960.

What did people do after seeing Illinois billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Illinois. From Cook to Winnebago County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Dupage County may produce slightly different results from outdoor ads in Sangamon or Will County. Take a look at the questions we asked 1,126 people in these counties about their own personal experiences with Illinois outdoor advertising.

Have you ever... COOKDUPAGEWINNEBAGOWILLSANGAMON
Discussed billboard ads you've seen with friends or family 36% 35% 32% 42% 43%
Recommended the advertiser to others 4% 12% 5% 4% 8%
Attended a local event because of a billboard 9% 10% 5% 6% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 15% 22% 20% 13%
Made a purchase at the business advertised 17% 12% 10% 20% 19%
Watched event on television because of a billboard 11% 10% 18% 10% 10%
Tuned in to the radio station featured on a billboard 8% 5% 8% 8% 20%
Visited an advertiser website because of billboards 13% 20% 14% 11% 19%
Googled or otherwise searched online for more details about the message 14% 20% 21% 15% 12%
Googled or otherwise searched online for more details about the advertiser 12% 16% 18% 11% 12%
Accessed a coupon on a billboard from your mobile device 5% 12% 12% 6% 9%

As you can see, when it comes to billboards, 17% of Cook County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 12% of Dupage County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Illinois where billboards will likely be most effective.

Outdoor Advertising in Illinois

How people FEEL about billboard advertising in Illinois?

Here are a few other counties in which we conducted our ooh market study; Peoria County, Kane County, Lake County, Champaign County, Mclean County. The table below represents responses to questions from 1,044 people about consumer attitudes towards outdoor advertisements in Illinois. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards.. PEORIAKANELAKECHAMPAIGNMCLEAN
Are a COOL way to advertise. 78% 67% 68% 73% 65%
Are a good way to LEARN about NEW BUSINESSES in the area 59% 66% 59% 64% 60%
Are a good way to LEARN about SALES and EVENTS 55% 57% 57% 56% 54%
Often catch my ATTENTION 80% 71% 78% 79% 69%
Advertisements on digital billboards stand out more than advertisements online. 74% 70% 75% 65% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 36% 36% 47% 36% 54%
Make the city look more MODERN. 74% 67% 63% 70%
..Are visually APPEALING 65% 61% 76% 77% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 88% 77% 90% 80%
Are an effective way to alert the community about MISSING CHILDREN. 88% 86% 93% 92% 91%
Provide CURRENT and RELEVANT information. 84% 62% 73% 81% 77%