Out-of-Home Advertising in Rock Island County, IL

Billboard advertising rentals in Rock Island County including local market research. Detailed breakdowns of Rock Island ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Rock Island County. 

 Frequently Asked Questions 

Billboards in Rock Island price out anywhere from $329 per 4 weeks for smaller posters to as much as $5,094 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Rock Island County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Rock Island County ooh pricing

Take a look at our Rock Island ooh market research by city below. Dollar for dollar, ooh advertisements in Rock Island are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Rock Island

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $2,629

Bulletins in Rock Island

The largest outdoor media in Illinois, Bulletins prices start at $1,150 and go up to $4,519, depending on location.

Illinois OOH Average Price: $2,783

Digital Billboards in Rock Island County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,690 up to $5,765 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $488

Bus Panels in Rock Island, IL

Bus panels come in 4 standard sizes, the smallest size costs $346 while the largest full side panel displays can cost as much as $582 every 4 weeks.

Illinois Advertising PostersAverage Price: $746

Posters Advertising in Rock Island

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $566 while some locations can cost $899.

What did people do after seeing Rock Island billboards?

We conducted an outdoor advertising survey throughout the major cities in Rock Island County, IL. Conducted from Moline to Rock Island to East Moline to Silvis to Milan, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 977 people in these Rock Island cities about their own personal experiences with outdoor advertising.

Have you ever... MolineRock IslandEast MolineSilvisMilan
Discussed billboard ads you've seen with friends or family 27% 44% 35% 41% 45%
Recommended the advertiser to others 4% 7% 8% 6% 6%
Attended a local event because of a billboard 6% 16% 12% 13% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 15% 15% 25% 14% 20%
Made a purchase at the business advertised 18% 20% 15% 13% 10%
Watched event on television because of a billboard 14% 10% 12% 15% 15%
Tuned in to the radio station featured on a billboard 8% 20% 6% 8% 20%
Visited an advertiser website because of billboards 15% 23% 16% 17% 23%
Googled or otherwise searched online for more details about the message 26% 21% 16% 25% 12%
Googled or otherwise searched online for more details about the advertiser 13% 11% 11% 14% 14%
Accessed a coupon on a billboard from your mobile device 11% 10% 6% 8% 12%

The Illinois counties surrounding Rock Island cover a lot of area as well. If you're exclusively seeking billboards in Rock Island County, the cities of Rock Island, East Moline, and Silvis will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Rock Island Billboards

How people FEEL about billboard advertising in Rock Island County?

The table below represents responses to questions from 1,093 people about consumer attitudes towards outdoor advertisements in Rock Island County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards MolineRock IslandEast MolineSilvisMilan
Are a COOL way to advertise. 73% 69% 72% 76% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 59% 69% 70% 69% 63%
Are a good way to LEARN about SALES and EVENTS 66% 64% 63% 60% 63%
Often catch my ATTENTION 77% 76% 81% 70% 72%
Advertisements on digital billboards stand out more than advertisements online. 69% 67% 65% 65% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 38% 40% 37% 42%
Make the city look more MODERN. 66% 65% 67% 74%
..Are visually APPEALING 76% 77% 78% 73% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 86% 77% 77% 83%
Are an effective way to alert the community about MISSING CHILDREN. 90% 92% 88% 89% 93%
Provide CURRENT and RELEVANT information. 62% 71% 62% 84% 63%