Out-of-Home Advertising in Dekalb County, IL

Billboard advertising rentals in Dekalb County including local market research. Detailed breakdowns of Dekalb ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dekalb County. 

 Frequently Asked Questions 

Billboards in Dekalb price out anywhere from $399 per 4 weeks for smaller posters to as much as $6,181 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Dekalb County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dekalb County ooh pricing

Take a look at our Dekalb ooh market research by city below. Dollar for dollar, ooh advertisements in Dekalb are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dekalb

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $3,190

Bulletins in Dekalb

The largest outdoor media in Illinois, Bulletins prices start at $1,396 and go up to $5,483, depending on location.

Illinois OOH Average Price: $2,477

Digital Billboards in Dekalb County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,504 up to $5,131 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $540

Bus Panels in Dekalb, IL

Bus panels come in 4 standard sizes, the smallest size costs $382 while the largest full side panel displays can cost as much as $643 every 4 weeks.

Illinois Advertising PostersAverage Price: $839

Posters Advertising in Dekalb

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $637 while some locations can cost $1,012.

What did people do after seeing Dekalb billboards?

We conducted an outdoor advertising survey throughout the major cities in Dekalb County, IL. Conducted from Dekalb to Sycamore to Sandwich to Genoa to Cortland, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,080 people in these Dekalb cities about their own personal experiences with outdoor advertising.

Have you ever... DekalbSycamoreSandwichGenoaCortland
Discussed billboard ads you've seen with friends or family 34% 45% 41% 41% 38%
Recommended the advertiser to others 11% 4% 7% 12% 9%
Attended a local event because of a billboard 14% 5% 10% 9% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 26% 20% 19% 12% 12%
Made a purchase at the business advertised 21% 11% 19% 15% 13%
Watched event on television because of a billboard 13% 12% 15% 17% 15%
Tuned in to the radio station featured on a billboard 7% 6% 12% 12% 12%
Visited an advertiser website because of billboards 18% 25% 19% 20% 22%
Googled or otherwise searched online for more details about the message 19% 26% 19% 24% 12%
Googled or otherwise searched online for more details about the advertiser 16% 11% 15% 19% 11%
Accessed a coupon on a billboard from your mobile device 10% 12% 11% 8% 12%

The Illinois counties surrounding Dekalb cover a lot of area as well. If you're exclusively seeking billboards in Dekalb County, the cities of Sycamore, Sandwich, and Genoa will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dekalb Billboards

How people FEEL about billboard advertising in Dekalb County?

The table below represents responses to questions from 973 people about consumer attitudes towards outdoor advertisements in Dekalb County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards DekalbSycamoreSandwichGenoaCortland
Are a COOL way to advertise. 74% 71% 68% 69% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 59% 61% 66% 58% 74%
Are a good way to LEARN about SALES and EVENTS 69% 55% 66% 64% 69%
Often catch my ATTENTION 69% 84% 84% 72% 84%
Advertisements on digital billboards stand out more than advertisements online. 69% 73% 73% 74% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 54% 42% 43% 46% 52%
Make the city look more MODERN. 67% 63% 68% 71%
..Are visually APPEALING 69% 63% 77% 70% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 86% 90% 80% 90%
Are an effective way to alert the community about MISSING CHILDREN. 88% 85% 93% 92% 91%
Provide CURRENT and RELEVANT information. 82% 67% 79% 83% 83%