Out-of-Home Advertising in Stephenson County, IL

Billboard advertising rentals in Stephenson County including local market research. Detailed breakdowns of Stephenson ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Stephenson County. 

 Frequently Asked Questions 

Billboards in Stephenson price out anywhere from $360 per 4 weeks for smaller posters to as much as $5,577 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Stephenson County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Stephenson County ooh pricing

Take a look at our Stephenson ooh market research by city below. Dollar for dollar, ooh advertisements in Stephenson are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Stephenson

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $2,879

Bulletins in Stephenson

The largest outdoor media in Illinois, Bulletins prices start at $1,259 and go up to $4,948, depending on location.

Illinois OOH Average Price: $2,682

Digital Billboards in Stephenson County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,628 up to $5,555 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $562

Bus Panels in Stephenson, IL

Bus panels come in 4 standard sizes, the smallest size costs $398 while the largest full side panel displays can cost as much as $669 every 4 weeks.

Illinois Advertising PostersAverage Price: $721

Posters Advertising in Stephenson

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $547 while some locations can cost $870.

What did people do after seeing Stephenson billboards?

We conducted an outdoor advertising survey throughout the major cities in Stephenson County, IL. Conducted from Freeport to Lena to Mc Connell to Pearl City to Orangeville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,123 people in these Stephenson cities about their own personal experiences with outdoor advertising.

Have you ever... FreeportLenaMc ConnellPearl CityOrangeville
Discussed billboard ads you've seen with friends or family 36% 39% 38% 40% 41%
Recommended the advertiser to others 3% 12% 9% 6% 12%
Attended a local event because of a billboard 14% 10% 14% 15% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 20% 14% 15% 18%
Made a purchase at the business advertised 17% 20% 18% 19% 21%
Watched event on television because of a billboard 16% 12% 17% 11% 11%
Tuned in to the radio station featured on a billboard 6% 10% 18% 18% 20%
Visited an advertiser website because of billboards 18% 21% 25% 21% 18%
Googled or otherwise searched online for more details about the message 18% 21% 11% 26% 11%
Googled or otherwise searched online for more details about the advertiser 17% 14% 18% 15% 17%
Accessed a coupon on a billboard from your mobile device 6% 7% 6% 7% 12%

The Illinois counties surrounding Stephenson cover a lot of area as well. If you're exclusively seeking billboards in Stephenson County, the cities of Lena, Mc Connell, and Pearl City will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Stephenson Billboards

How people FEEL about billboard advertising in Stephenson County?

The table below represents responses to questions from 1,053 people about consumer attitudes towards outdoor advertisements in Stephenson County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards FreeportLenaMc ConnellPearl CityOrangeville
Are a COOL way to advertise. 65% 67% 77% 78% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 72% 63% 67% 65%
Are a good way to LEARN about SALES and EVENTS 54% 55% 52% 67% 59%
Often catch my ATTENTION 84% 73% 76% 79% 71%
Advertisements on digital billboards stand out more than advertisements online. 66% 73% 74% 67% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 44% 42% 41% 48% 49%
Make the city look more MODERN. 70% 73% 67% 68%
..Are visually APPEALING 74% 64% 69% 63% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 87% 77% 85% 77%
Are an effective way to alert the community about MISSING CHILDREN. 92% 84% 91% 84% 85%
Provide CURRENT and RELEVANT information. 60% 70% 73% 72% 70%