Out-of-Home Advertising in Lake County, IL

Billboard advertising rentals in Lake County including local market research. Detailed breakdowns of Lake ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Lake County. 

 Frequently Asked Questions 

Billboards in Lake price out anywhere from $350 per 4 weeks for smaller posters to as much as $5,429 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Lake County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Lake County ooh pricing

Take a look at our Lake ooh market research by city below. Dollar for dollar, ooh advertisements in Lake are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

We are a nationwide billboard rental provider:
* Tell us where and when you want to advertise
* We'll locate all available billboards and provide price quotes
* Choose the option that works for you.

Call us: (866) 377-4406

outdoor advertising Lake

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $2,802

Bulletins in Lake

The largest outdoor media in Illinois, Bulletins prices start at $1,226 and go up to $4,816, depending on location.

Illinois OOH Average Price: $2,533

Digital Billboards in Lake County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,538 up to $5,247 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $546

Bus Panels in Lake, IL

Bus panels come in 4 standard sizes, the smallest size costs $387 while the largest full side panel displays can cost as much as $651 every 4 weeks.

Illinois Advertising PostersAverage Price: $826

Posters Advertising in Lake

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $627 while some locations can cost $996.

What did people do after seeing Lake billboards?

We conducted an outdoor advertising survey throughout the major cities in Lake County, IL. Conducted from Waukegan to Buffalo Grove to Gurnee to Mundelein to Highland Park, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,092 people in these Lake cities about their own personal experiences with outdoor advertising.

Have you ever... WaukeganBuffalo GroveGurneeMundeleinHighland Park
Discussed billboard ads you've seen with friends or family 38% 38% 35% 45% 34%
Recommended the advertiser to others 10% 8% 6% 3% 3%
Attended a local event because of a billboard 13% 10% 14% 9% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 12% 13% 27% 18%
Made a purchase at the business advertised 10% 15% 18% 16% 16%
Watched event on television because of a billboard 16% 18% 13% 17% 18%
Tuned in to the radio station featured on a billboard 18% 19% 6% 9% 14%
Visited an advertiser website because of billboards 12% 25% 17% 25% 14%
Googled or otherwise searched online for more details about the message 17% 25% 14% 12% 12%
Googled or otherwise searched online for more details about the advertiser 17% 17% 15% 15% 18%
Accessed a coupon on a billboard from your mobile device 5% 8% 12% 7% 10%

The Illinois counties surrounding Lake cover a lot of area as well. If you're exclusively seeking billboards in Lake County, the cities of Buffalo Grove, Gurnee, and Mundelein will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Lake Billboards

How people FEEL about billboard advertising in Lake County?

The table below represents responses to questions from 995 people about consumer attitudes towards outdoor advertisements in Lake County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards WaukeganBuffalo GroveGurneeMundeleinHighland Park
Are a COOL way to advertise. 68% 73% 79% 73% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 59% 67% 56% 61% 61%
Are a good way to LEARN about SALES and EVENTS 57% 62% 65% 62% 58%
Often catch my ATTENTION 78% 83% 84% 80% 77%
Advertisements on digital billboards stand out more than advertisements online. 75% 74% 65% 66% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 41% 48% 42% 54%
Make the city look more MODERN. 63% 67% 70% 71%
..Are visually APPEALING 76% 65% 67% 64% 69%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 83% 77% 80% 90%
Are an effective way to alert the community about MISSING CHILDREN. 93% 86% 90% 84% 93%
Provide CURRENT and RELEVANT information. 73% 71% 82% 69% 67%