Out-of-Home Advertising in North Carolina

Billboard advertising rentals in North Carolina including local market research. Detailed breakdowns of North Carolina ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in North Carolina. 

 Frequently Asked Questions 

Billboards in North Carolina price out anywhere from $344 per 4 weeks for smaller posters to as much as $5,326 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static North Carolina billboards. Fabrication costs ~$850. If you rent a billboard in North Carolina for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about NC ooh pricing.

Take a look at our North Carolina ooh market research by county below. Dollar for dollar, ooh advertisements in North Carolina are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising NC

Big and small

North Carolina 4-week Median Advertising Cost of Array Average Price: $2,749

Bulletins in North Carolina

The largest outdoor media in North Carolina, Bulletins billboards prices start at $1,203 and go up to $4,725, depending on location.

North Carolina OOH Average Price: $2,493

Digital Billboards in North Carolina

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,513 up to $5,163 for premium North Carolina outdoor ad space.

Advertising on Buses in North CarolinaAverage Price: $523

Bus Panels in North Carolina

Bus panels come in 4 standard sizes, the smallest size costs $371 while the largest full side panel displays can cost as much as $624 every 4 weeks.

North Carolina Advertising ArrayAverage Price: $710

Posters Advertising in North Carolina

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $538 while some locations can cost $856.

What did people do after seeing North Carolina billboards?

We conducted an outdoor advertising survey throughout the major counties in and around North Carolina. From Mecklenburg to Guilford County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Wake County may produce slightly different results from outdoor ads in Cumberland or Durham County. Take a look at the questions we asked 1,047 people in these counties about their own personal experiences with North Carolina outdoor advertising.

Discussed billboard ads you've seen with friends or family 38% 43% 26% 34% 41%
Recommended the advertiser to others 11% 10% 11% 11% 4%
Attended a local event because of a billboard 7% 9% 11% 16% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 13% 15% 18% 23% 22%
Made a purchase at the business advertised 21% 10% 13% 14% 14%
Watched event on television because of a billboard 14% 14% 11% 11% 13%
Tuned in to the radio station featured on a billboard 14% 17% 9% 10% 11%
Visited an advertiser website because of billboards 14% 21% 17% 19% 15%
Googled or otherwise searched online for more details about the message 19% 20% 11% 22% 18%
Googled or otherwise searched online for more details about the advertiser 18% 12% 19% 19% 13%
Accessed a coupon on a billboard from your mobile device 12% 8% 12% 11% 6%

As you can see, when it comes to billboards, 13% of Mecklenburg County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 10% of Wake County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in North Carolina where billboards will likely be most effective.

Outdoor Advertising in North Carolina

How people FEEL about billboard advertising in North Carolina?

Here are a few other counties in which we conducted our ooh market study; New Hanover County, Pitt County, Buncombe County, Cabarrus County, Gaston County. The table below represents responses to questions from 979 people about consumer attitudes towards outdoor advertisements in North Carolina. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in North Carolina.

Are a COOL way to advertise. 65% 68% 66% 78% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 73% 67% 55% 66% 60%
Are a good way to LEARN about SALES and EVENTS 61% 61% 69% 66% 57%
Often catch my ATTENTION 84% 71% 73% 76% 69%
Advertisements on digital billboards stand out more than advertisements online. 66% 67% 68% 75% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 35% 47% 35% 45% 48%
Make the city look more MODERN. 70% 74% 62% 71%
..Are visually APPEALING 69% 71% 61% 71% 71%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 83% 84% 87% 83%
Are an effective way to alert the community about MISSING CHILDREN. 87% 86% 89% 91% 93%
Provide CURRENT and RELEVANT information. 79% 64% 62% 78% 78%